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Chang Su bus sales company general manager Cui Sumin revealed in an interview with reporters recently that Changan passenger car sales this year is expected to reach 4,800 vehicles, an increase of more than 10 percentage points over the previous year, higher than the industry level. Among them, school buses are the main growth point. Changan buses have made early efforts in school buses and have a complete product lineage and outstanding market performance. At present, Changan school bus sales rank second in the industry, second only to Yutong.
At the moment when the first echelon “One Pass and Three Dragons†has a firm position in the passenger car market, how other bus companies break through becomes a difficult problem to solve. The new market growth points such as school buses and new energy buses have become the second and third tier companies to break the existing pattern and achieve important breakthroughs.
School bus will usher in a golden period of development
Since the beginning of this year, school buses have been promoted in many areas of the country. Changan has almost all school bus orders in the eight major sales regions across the country, but there are great differences in different regions. Areas such as Guangdong, Shandong, Heilongjiang, Jilin and Henan are the major markets for Changan school buses. These are major provinces for education, and school bus promotion is also doing well. Taking Shandong as an example, the advantage market for Changan School Bus in the province is Wudi County of Binzhou City.
On August 24, 2011, the Ministry of Education selected five provinces and six cities as pilot cities for the operation and management of primary and secondary school buses, and was successfully selected. After the Wudi County Primary and Secondary Schools purchased the school bus, the local government gave direct subsidies to each student. The local children did not need to pay for the school bus, which effectively promoted the promotion and popularization of the school bus in the local area.
At the same time, in some places, there are still voices restricting the promotion of school buses. According to the reporter's understanding, so far, even if there are school bus needs in some areas, or schools have already purchased school buses, there are problems in that it is difficult to allow licenses and licenses.
This year is a crucial year for the development of school buses in our country, but there is still a process of true mass explosion in the school bus market. “The next two years or so will be the golden age for the development of school buses. In the past two years, the school car market will focus on large demand, and the latter part will be mainly updated.†Cui Sumin said that the school bus market is not yet mature, and the business model has yet to be explored. It is a difficult problem to be solved that the standardized management through reasonable laws and regulations and effective mechanisms. However, these problems should not be the factors that hinder the promotion of school buses, the benefit of children and the future. She appealed to relevant departments to further liberalize their policies and to provide a good environment for school bus promotion as soon as possible for the school bus licenses that meet current regulations. In addition, the implementation of school bus standards and different policies for car purchases in different regions across the country have resulted in school bus companies often affecting the purchase of cars and operations due to late rectification. It is recommended that local governments introduce a standard car purchase policy as soon as possible.
R & D early spectrum system full ownership volume
As early as in 2004, Changan Bus established a professional school bus market research and research and development team to carry out preliminary design and development of school buses. In December 2007, Changan developed the SC6678BFXCG3 professional school bus, which is the first professional school bus in China.
The development of the school bus in Changan has three major characteristics: First, the product development is early, and continuous investment in research and development. In 2005, Changan participated in the compilation of national school bus standards. In June 2006, Changan and Tsinghua University jointly developed a fuel-efficient school bus chassis. In October 2011, Changan teamed up with Tsinghua University to optimize the special school bus chassis and developed the “RMB†fuel economy system. In November 2011, Changan's first long series of school buses was listed. On June 28 this year, Changan was the first company in China to cooperate with Tsinghua University to develop school bus safety seats that meet the new national standard. On August 3, the Changan first SC6735XCG4 long head school bus that met the national new school bus standards was launched.
At the end of last year, the Changan school bus passed the rollover, top pressure, and roll tests of state authorities. After the rollover, the Changan school bus has the smallest deformation of the body frame, only 10 mm, which greatly reduces the crushing damage caused by the collision deformation to the internal members, and ensures the effective space for escape and rescue. The maximum angle of the full load side rollover reaches 44 °, higher than the national safety standard of 32 °, greatly reducing the possibility of school buses rolling in emergency situations, and improving the vehicle's active safety.
The second is full spectrum. In 2010, Changan School Bus launched the brand concept of “safety, economy, and application†and formed a school bus spectrum of 6 series and 39 varieties. At present, the Chang'an school bus has formed 5 to 10 meters, covering a full range of special school bus products for infants, primary school students, and elementary and middle school students.
Third, the vehicle ownership ranks in the forefront of the industry. In October 2010, Changan's first fully-satisfied kindergarten school bus SC6678 was launched and its sales ranked first in the industry. After more than six years of hard work in the market, the total number of Changan school bus exports exceeded 2,000, and domestic sales totaled nearly 5,000. The total market share is among the leading Chinese bus companies.
Build a school bus that children can afford
In the eyes of Changan buses, public welfare and social responsibility are the proper meaning of promoting school buses. The school bus should not be a luxury, but it should be a gift from the snow. The majority of rural and remote areas need school buses. Starting from the national conditions, Changan School Bus has been positioned as a "school bus that pays attention to urban and rural children and makes children affordable" from the beginning, and puts forward the concept of "safe, economic, and applicable" school bus brand. Chang'an School Bus is therefore also known as the "national car" and "love car."
The reporter learned that the profit of Changan School Bus is very low, and there are market competition influences, but more companies take the initiative to do so. The responsible person of Chang'an Group stated that as a central state-owned enterprise, Chang'an is willing to undertake social responsibilities and advocates that the entire bus industry pays attention to children in urban and rural areas and poverty-stricken areas. He hopes that the school bus can be truly popularized so that children with genuine needs can have a school bus.
According to reports, in 2013, Changan School Bus will continue to regard school buses as growth points, seize the golden opportunities for the development of school buses, and strive to raise sales to a new level.