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As one of the ten pillar industries in Jiangxi, the automobile industry is ushering in a new round of development opportunities while boosting Jiangxi's economy. Jiangling Motors, the leader in the field of commercial vehicles in China, has not only become the benchmark of the Jiangxi automobile industry, but also witnessed the development track of the Jiangxi automobile industry.
Since 1997, Jiangling Motors has ushered in Ford's first model, the classic Transit, and its sales volume has been increasing at an annual rate of more than 30%, making it the leading brand in China's mid- to high-end light passenger market. In 2008, the new generation of Transit listed, marking the further improvement of the Transit product line, Jiangling Transit's market share and brand value have been unprecedentedly improved, but also once again laid the status of Jiangling Motors in China's commercial vehicle leader.
Double swords
Recalling the history of Jiangling and Ford’s cooperation, the cooperation between the two parties can be called “co-operationâ€. Jiangling Motors has ushered in the rapid development of its commercial vehicle industry in China with the help of a strategic partnership with Ford; and Ford has also made China more accessible through its network of local suppliers and intensive dealerships that Jiangling Motors has established in China over the years. Many consumers know Ford.
The combination of Jiangling and Ford made Ford Transit the commercial vehicle brand that has been selling well in the world for nearly half a century and has since formed a close relationship with Jiangling Motors. In 1997, the classic Transit landed in China, allowing Chinese consumers to experience the extraordinary charm of the world's peak car manufacturing process for the first time. In 2008, the new generation of Shunshun went public in China and ended the current status of China's light passenger market as an "upgrade only, no replacement" in recent years. In 2010, Ford Transit has sold more than 6 million vehicles globally and has achieved the largest international light passenger brand with the largest sales volume.
Comprehensive layout
When talking about the key factors in leading the light passenger market, Transit Brand Manager Tu Wenwang of Jiangling Motors Sales Company frankly stated to reporters: “First of all, we strengthened our brand building and consolidated the trust and loyalty of the Jiangling brand in the hearts of our customers; While coping with the unfavorable factors such as rising oil prices and raw material prices, we will continue to improve product quality. Third, we will further improve the marketing network, vigorously expand the secondary and tertiary markets to improve after-sales services, and improve service quality."
In recent years, the performance of Quanshun brand in China's light passenger market is obvious to all. Sales volume has increased from 33,000 units in 2009 to 60,000 units in 2011. The performance that has doubled year after year has made Quanshun not only succeeded in becoming a leader in the mid- to high-end market. , but also to enter the MPV market, to build a complete product line of light passengers.
Innovation wins
Tu Wenwang also revealed to reporters: “In the future, we will introduce more new models that meet the needs of the market to meet the increasing demand for consumers. For example, a new Transit vehicle will be available in Europe in 2012. Will be produced and sold in China." 