Cooperate with “large autonomy” Liuzhou’s popular abortion program

On the one hand, it is the re-marking action of Liuzhou Automobile Co., Ltd., but it is Dongfeng Group’s strong opposition. At the beginning of this month, Liu Weidong, deputy general manager of Dongfeng Motor Corporation, publicly stated in Tianjin that Dongfeng’s popular rebranding plan will be suspended in order to tie in with the “autonomy” strategy. At this point, the six-year-old rebranding operation was forced to suspend.

"Looking at the new standard of the lion at the end of the red and black lion will be a limited edition model." According to dealers, Jingyi LV has just recently listed, the first batch of new cars to the store is using a new logo, but will soon be replaced by the original Dongfeng logo. "Because the Dongfeng Group does not allow the new standard to be popular, only a unified logo can be used." The dealers revealed the true meaning.

"In order to tie in with the 'autonomy' strategy, Dongfeng's popular rebranding program will be suspended." The statement of Liu Weidong, the leader of the Dongfeng Auto Group, confirmed the dealer's statement and allowed Liuzhou's long-running rebranding exercise to stop.

It is understood that, as early as the Shanghai Auto Show, Liu steam in the popular King Plaza LV on the display of a new label, but was met with high-level Dongfeng strongly opposed. Informed sources said that the popular approval of the Dongfeng Group was approved through normal procedures, but many Dongfeng executives did not know it.

It is reported that as early as the new car was declared, the popular public notice of the new and old signs was written in the new car announcement. Obviously, the popularity of the rebranding is not fully grasped, and has been prepared for this. Even if the Dongfeng Group was unhappy, Jingyi LV adopted a new logo when it went on a tour around the country. Liu Automobile is very low-key. According to industry insiders, Dongfeng Group will be angry if this matter is mentioned again. Today, Liuzhou's difficult implementation of the six-year-old rebranding program can only be fruitless.

Liu Weidong said that Dongfeng Fengshen, Dongfeng Popular, Zhengzhou Nissan, and Dongfeng Xiaokang all will be linked to the unified logo. It is understood that after being subsumed into the self-determined planning, the situation where Liu was not taken seriously will be expected to improve. It is rumored that as the Dongfeng Group’s southern production base, Dongfeng will introduce Nissan models and engines into Liuzhou Gas.