Electrical instrumentation is promising in the international market

“India's electric power industry is developing rapidly and has a large population. The demand for electric energy meters is relatively large. In addition, the market demand for electric energy meters in other Southeast Asian countries and some developing countries will also increase. This will give China’s electric energy meter companies The expansion of foreign markets will bring opportunities." On January 15, China's Instrument Industry Association special advisor Yan Jiacheng said.

According to statistics, in 2007, China exported 16.64 million sets of electric energy meters and exported 263 million U.S. dollars. From January to November 2008, China's electric energy meter exports reached 17.1 million units, which has exceeded the total export volume in 2007; the export value has increased by 41.88%. In addition, electrical instruments and meters that have experienced rapid growth in exports in recent years include digital meters and water meters.

Driven by demand, domestic companies have stepped up their efforts to expand into the international market. Yan Jiacheng suggested that “domestic companies should adopt a joint venture to expand their foreign markets”.

Largest demand in Southeast Asia and developing countries At present, the industry's large and wide range of products include electric energy meters, installed electric meters and portable electric meters. These products are all labor-intensive products, and the existing technology level of domestic companies can fully meet the requirements. The needs of the domestic market, and because of the abundant domestic labor resources and low wages, the products have a strong price advantage and can fully enter the markets of Southeast Asia and some developing countries.

"A long period after 2009, India, Pakistan, the Philippines, Malaysia, Vietnam, Indonesia and other countries will increase their infrastructure construction efforts and will all require a large number of instrumentation products. With China's electrical instrumentation products As technology continues to mature, the export volume of high-end products such as digital meters, a small amount of electric energy meters for network ports, automatic test systems, and monitoring systems will be greatly improved in these countries.” China Instrument and Meter Association, Electrical Instrumentation Sub-committee Secretary-General Ren Dianyi said.

Among Southeast Asian countries, India has a large population, and it has always been the case that India has not implemented a one-for-one system because of the shortage of electricity. In 2009, with the development of India's power industry, it gradually made up for the lack of electricity supply, resulting in a huge increase in the demand for electricity meters across the country.

Joint-venture construction is the first choice for expanding foreign markets. The China Instrument Industry Association Electric Instrumentation Branch predicts that in the next three years, the market demand for domestic and foreign electrical instrumentation products will exceed 200 million units, of which the demand for electric energy meters will be 100 million units. ~120 million units (including international demand), the export volume is expected to exceed 20 million units; the output of digital multimeters and oscilloscopes will not be less than 15 million units. Due to the slowdown in the growth of domestic market demand, the demand will shift from the domestic market to the international market.

Faced with the huge demand of foreign markets, China's electrical instrumentation manufacturers have increased the development of the international market, have begun to expand to foreign markets.

Yan Jiacheng suggested that domestic enterprises should cooperate with local enterprises to cooperate in the production of developing country markets. This will not only reduce shipping costs and reduce costs, but also facilitate the entry into the market through the sales channels of foreign companies. In addition, since electrical instruments and meters belong to measuring instruments, each country has corresponding regulations and restraint mechanisms, and it can easily cross this threshold by using joint ventures to enter other countries' markets.

Yan Jiacheng also stated that if it is to develop the markets of developed countries in Europe and America, it is best for domestic companies to adopt OEM (OEM) methods. The labor costs in developed countries are relatively high, and the price competitiveness of manufactured products is no longer strong. In addition, due to the impact of the financial crisis on the physical industries, the production of low-end and middle-end electrical instrumentation companies abroad is facing difficulties. Therefore, this opportunity can be adopted. OEM methods, accepting their commissioned production, thereby utilizing the excess capacity of domestic companies.