China's auto and auto parts exports have steadily risen to go abroad

China’s production and sales of automobiles have reached 18 million vehicles last year, and it is expected to reach 20 million this year. With the increasing production and sales volume, with the introduction or brewing of purchase restrictions in some cities such as Beijing, automobile products have gone abroad to become a Hot topics.

Sustained growth According to the 2010 China Automobile Export Annual Report announced by the China Chamber of Commerce and Industry, the Chinese automobile exports have gradually recovered, and China’s auto exports have basically shaken off the impact of the financial crisis and began to recover. Among them, the export of cars has already accounted for one-third of the total export volume of China's vehicles, and it is expected that it will become the major vehicle model for China's vehicle exports in the future.

The annual report pointed out that in 2010, China exported a total of 156,700 units (vehicles) of complete vehicles (including complete sets of spare parts) and various types of chassis, an increase of 52.86% year-on-year, and the amount of exports was 6.985 billion US dollars, an increase of 34.5% year-on-year. From the perspective of export volume, auto exports have not yet returned to the highest level before the financial crisis, but the recovery rate has been considerable. In one stroke, the trend of export decline in 2009 has been reversed, and the increase has been negative. It is understood that since 2002, China's export of auto vehicles (including complete sets of spare parts) has rapidly increased from 20,000, 48,000, 78,000 to 172,000, and it has reached 340,000 vehicles by 2006. In the past five years, it has grown by more than 200,000 vehicles. Of course, these growths are achieved at a lower base and are too little and too high compared with the domestic high-growth market.

Where is Kan? In 2010, China exported a total of 180,000 cars with an export value of 1.276 billion U.S. dollars, an increase of 75.67% and 58.79% respectively from 2009. Among them, the 1.0L-2L displacement cars accounted for more than 90% of the total exports of cars in China. From the perspective of the distribution of export regions, China’s cars have been exported to 135 countries and regions in 2010, but exports to auto-developed countries have been extremely poor. Among them, exports to Russia, Chile, Iran, and Brazil have seen a large increase.

In terms of export prices, the annual report data shows that in 2010, the overall average price of China’s auto exports fell by a large margin, by 12%. The price of each model is different, and the average export prices of large and medium-sized passenger cars and minibuses have slightly increased, at 3.7% and 5.5% respectively; prices of other models have declined. Among them, the average price of exported cars was 7,093 US dollars, a year-on-year decrease of 9.6%. From this we can see that our products are mostly price-driven, and the models exported are mostly low-end products, and it is difficult to have high profit returns.

It must be said that because of the small export volume, many companies do not have a perfect sales and after-sales service system overseas. Exporting overseas is just a “fame name”, which affects the reputation of Chinese cars overseas. China's exports are dominated by middle and low-end cars, mainly for developing countries and regions. Although the figures are rising, vehicle exports are still a beginning for Chinese auto companies. Automobile exports need to be vigorously developed. At the same time, we must pay attention to the problem of the disorder of export order that has emerged. Cars are durable consumer goods and have more than 10 years of after-sales service. Without adequate personnel preparation, technical preparation, product preparation, marketing preparation, and especially after-sales service network preparation, blindly expanding exports will pay a heavy price.

Some foreign experts have stated that it is more difficult for China to break into the markets of major developed countries. China is now exporting more and more things, especially in the automotive industry. From the trade point of view, most countries will pay attention to three things, first of all, China’s foreign exchange policy, and then consider that China’s renminbi is still relatively undervalued. This artificially makes Chinese exports more competitive; the second is China’s commitment to trade entry into the market, especially in terms of intellectual property rights, needs to be improved; in the third aspect, the greater the proportion of China’s auto exports, the lower the price of these export cars, the more Chinese car market share in foreign countries, The more likely the importing country is to create certain obstacles to the export of Chinese cars.

Experts' views How should China's auto industry decide, especially when they are going abroad? The relevant experts put forward the following suggestions: Firstly, Chinese automakers should seriously evaluate every export market. For example, if the auto industry in the United States is relatively sluggish, the price of autos will decline. If his auto production is decreasing, do you think this is not the case? Is it a good time for the Chinese auto industry to enter the U.S. market? This is the first consideration for policy makers; the second proposal is to gradually enter and gradually enter, and the price should be designed according to the local market conditions, rather than a substantial reduction or a big sale to get the market. Share. The third proposal is that China’s auto industry should cooperate with the local auto industry to create a win-win opportunity, “for example, let them also enter the Chinese market.” The fourth proposal is to learn about foreign experience in setting up factories in China. Put your own car manufacturer directly in the other party's market. The last point is to understand the local culture and abide by local laws and regulations. Otherwise, it is up to you to lose.

With great potential, according to the statistics of the Ministry of Commerce, China’s auto and auto parts exports account for the proportion of the world’s auto product trade and China’s auto industry’s output value. Compared with the world’s major auto-producing countries, Japan, Germany, and South Korea, the ratio is more than 40%. The gap shows that China's auto exports have great potential.

It can be foreseen that the era of large numbers of Chinese cars going abroad will soon come. There are several reasons for this: First, the strength of self-owned brands continues to increase, regardless of product quality or level of foreign brands have a fight; Second, the rise of joint-venture independent brands, joint venture independent brands to pursue "low cost and high value", with the help of joint ventures outside The party’s experience, supporting network, and benefiting from going abroad. Third, it is parts and components, many domestic parts and components companies, in the process of cooperation with foreign brands, master advanced foreign standards, and strictly in accordance with such standards to produce products, relying on the power of partners to the world is a matter of course. It is gratifying that some companies have set up factories abroad, bought factories, and become world-class brands.

In addition, with the intensification of international competition, the car giants urgently need to continue reducing costs, which has created conditions for China's strong parts and components companies to go abroad.

Seize the Opportunity Changchun is the cradle of China's auto industry and is a well-known automobile city in China. Xixin Economy (310358, fund) Technology Development Zone has a strong industrial base. FAW-Volkswagen, FAW Jiefang, FAW-Fengyue and other vehicle manufacturing companies are located in the region. Auto parts are rich in resources. Over the years, with the rapid development of the automotive industry, the manufacturing capabilities of spare parts have been continuously improved.

The Xixin District Management Committee encourages enterprises in the region to expand the export of automobiles and parts and components. In accordance with the relevant regulations, the export enterprises are supported in the aspects of project approval, approval, filing, technical interest discount, special fund distribution, and bank loans. It is understood that the national auto and auto parts export base in the area under construction has an area of ​​700,000 square meters. It has attracted 50 domestic and foreign auto and auto parts import and export companies to enter the park.