Intelligentization and digitization are the development trends of the automotive aftermarket

Nowadays, the domestic automobile i presents new changes. Industry experts believe that this is both a challenge and an opportunity. The relevant government departments and automotive electronics companies should actively cooperate and seize opportunities in a multi-pronged manner.

From the perspective of the domestic automotive electronics refinement market, these changes include: due to the high penetration rate of automotive electronic power control systems, less growth point, relatively slow growth rate, market share will gradually decline, and chassis and safety control systems are used more frequently. Therefore, the market will grow rapidly in the next few years; as the consumer's pursuit of vehicle comfort continues to increase, the popularity of body electronic products will continue to increase, the body ic37 will develop faster; with the car information and entertainment The continuous improvement of system products and services, as well as the reasons for lower market entry barriers, will enable ic37 to achieve rapid growth.

"The current development trend of China's automotive electronics industry is already very clear, that is, the rapid growth of automotive electronics after-load market, intelligent, digital and bussiness will become the direction of product development, safety, energy saving, comfort, entertainment will become the future of automotive electronic application development In addition, automotive electronics technology and aviation, railway electronic technology will further realize the interaction, China's automotive electronics industry is gradually becoming more internationalized.” said Yang Hong, Deputy General Manager of Shenzhen Hangsheng Electronics Co., Ltd.

From the perspective of the domestic automotive electronics industry, although most of the current automotive electronics companies are still working hard in the low-end areas, some of them are trying to obtain advanced technology through overseas acquisitions. On July 13, 2010, Beijing Pacific Century Automotive Systems Co., Ltd. acquired General Motors global steering and transmission business. Prior to this, Geely had acquired Australia's DSI transmission and Wanxiang also acquired the US DS automobile steering shaft business.

Experts said that relevant government departments and domestic automotive electronics companies should take active action to take the opportunity to enlarge and strengthen China's automotive electronics industry. They suggested that at present, we should start from the following aspects, avoid weaknesses, break through foreign technology blockades, and build China's automotive electronics national brands.

The first is to choose a breakthrough and increase government support. According to many experts, the current breakthrough in China's development of the automotive electronics industry should focus on areas such as trucks, passenger cars and mid- and low-end cars with independent intellectual property rights. In these areas, local automotive electronics companies have a certain amount of market discourse power. The government must increase support for these enterprises and help them become bigger and stronger by establishing methods such as the development fund of the automotive electronics industry and the national automotive electronics laboratory. At the same time, it can support the transition of companies with stronger capabilities to core automotive electronic devices such as power control, and ultimately achieve a more reasonable product layout.

“What is currently lacking in China is a large-scale local national automotive electronics enterprise group. There is no brand in the competition with foreign automotive electronics giants. It is difficult to accumulate influence in the market. The government should actively support large-scale national automotive electronics companies and encourage They undertake major state-of-the-art automotive electronics projects, increase investment in R&D, and introduce high-end talents, which will provide certain subsidies for the technological transformation and infrastructure construction of these enterprises,” said an expert at the Jilin University Automobile Institute.

The second is to actively learn from the international automotive electronics giants and pay attention to digestion in cooperation. Experts said that auto parts companies, including automotive electronics companies, are actively starting overseas acquisitions. This is a manifestation of the deepening cooperation between domestic companies and foreign companies. However, whether mergers and acquisitions can avoid simple copying and change the shortcomings of reverse imitation, Dealing with the relationship between digestion and absorption and independent innovation is precisely the key to the development of domestic automotive electronics companies.