China's packaging machinery started relatively late. In 1990, a complete industrial system was not yet formed. After the 95th plan, China's packaging machinery developed rapidly, with an average annual growth rate of 30%. After entering the year 2000, it still grew at a rate of about 20%. After more than 20 years of development, China's packaging machinery has become one of the top ten industries in the machinery industry. Both in terms of output and output value, remarkable achievements have been made. The total output value of the packaging industry in the country has grown from less than 10 billion yuan in 1991 to more than 2,000 billion yuan now. The packaging industry in China now supplies trillions of yuan worth of industrial and agricultural products and hundreds of billions of dollars in food packaging every year. Played an important role. Although the market demand for packaging machinery in China tends to slow down, in recent years, the state has still increased its efforts to support “agriculture, rural areas and farmers”, which will inevitably bring vitality to the development of packaging machinery in China. According to the statistics. The proportion of food and packaging machinery directly serving the food industry in China is as high as 80% or more. It is expected that the GDP growth rate of China's food packaging machinery will remain above 11% in 2000.

However, there are still many problems in China's packaging machinery manufacturing industry. First, there is a lack of macro-control. Because packaging machinery companies have a low starting point and "congenital deficiency." Cross-sector and cross-industry. There is the problem of overall planning and macro-guidance. In investing in and developing new products, they tend to rise up, blindly imitate, and appear low-level and repeated disorderly competition. The second is the lack of capital investment. This is also the commonality of the machinery industry. It is difficult to attract large amounts of capital and it is difficult to carry out a large number of technological transformations. Due to insufficient funds, the investment for research and development of companies accounts for less than 1% of the average sales. Can not produce a generation. Develop a generation, study a generation. Because there is no technical reserve, the introduction of technology, digestion and absorption work is not effective, so that enterprises lack high-tech products lack of market competitiveness. The third is the lack of professional and technical personnel. As the current level of profitability of the packaging machinery industry is generally low, it is difficult to attract outstanding technical talents. As a result, the talent team is uneven, the capacity for self-developed products and innovation is weak, and even the ability to absorb and absorb similar foreign products is weak. Similar to the Qingdao Songben Packaging Machinery Co., Ltd. independently developed and produced by the SG-3/SG-5 automatic three / five servo without tray packing machine is almost a rare product. The production of high efficiency, high utilization of resources, energy saving of products, commercialization of high and new technologies, and commercialization of research results have become the trend of the development of packaging machinery in countries all over the world. This is also the direction of the development of China's packaging machinery industry. For China's packaging machinery manufacturers, it is not possible to seek perfection, but should seek refinement and expertise. From the perspective of the development of international packaging machinery, China's packaging industry can no longer meet the needs of the development of the situation by relying solely on increasing capital investment and expanding the scale of production. China's packaging equipment production has entered the adjustment of product structure and development capacity. In the new era, technological upgrading, product replacement, and strengthening of management are still important issues in the development of the industry.

1. Enlightenment can be gained by strengthening the successful experience of basic technology research, development and utilization of packaging machinery companies from developed countries. The United States, Japan, Germany, and Italy are actively adopting new technologies in other fields (such as microelectronics, lasers, heat pipes, and new materials) to create a new situation in packaging machinery. The development priorities of the 21st century packaging machinery basic technology are electromechanical integration technology, heat pipe technology, basic supporting technology, design technology, modularization technology, and manufacturing technology. Mechanical and electrical integration technology and microcomputer applications can improve the degree of automation and reliability of packaging and intelligent degree: heat pipe technology can improve the sealing quality of packaging machinery; supporting electronic components, special pump valve products, sensors, motors and electrical control Components. Develop various on-line or off-line inspection equipment; use modular design technology and CAD/CAM technology. It can improve the material selection, processing equipment and technology level of packaging machinery. Therefore, we should strengthen the research, development, and utilization of basic technologies.

2. Adhere to technological innovation. Improve the quality of products and develop new varieties to establish the operating mechanism of technological innovation. Use a combination of production, learning, and research. Actively create conditions to encourage scientific research institutes to join enterprise groups, so that enterprises will gradually become the main body of industrial technology development and investment. For example, the packaging machinery industry in the United States and the materials industry are naturally backed by powerful capital. Our country can also try to learn from their successful experiences. The successful experience of foreign packaging machinery shows that when companies invest in research and development, when they account for 10% of sales, companies can't survive, and 30% can barely maintain. Only 70% can make products more competitive. The average investment level for the development and development of packaging machinery enterprises is less than 10%. Therefore, with today's ever-changing technology and increasingly fierce international competition today, extensive operations relying solely on expanding investment and expanding the scale will be eliminated, and more research funding will be required at multiple channels and at multiple levels. Actively introduce talents and develop new and high-tech products for production and sales. For the key projects of packaging machinery, the state gives appropriate support in terms of policies and funds to mobilize the enthusiasm of packaging machinery companies to develop new products. Through the R&D process, we support a group of innovative packaging machinery companies such as Qingdao Matsumoto Packaging Machinery Co., Ltd. to cultivate our own professional design team and create brand-name products with Chinese characteristics for packaging machinery, so that China's packaging machinery industry can be included in health Orderly development track.

3. Adjust the structure of export products. Exploiting the international market Most of our exports are low-grade, low-value-added or labor-intensive products. The imported products are large-scale equipment and high-tech products. Our country should learn from Japan's development path: the process of introduction-digestion-development. Absorb foreign strengths. Accept foreign technologies, develop the company's self-development capabilities as soon as possible, develop packaging equipment with independent intellectual property rights, and open up international markets.

In the future, e-commerce will be a better business method. Packaging specifications, bidding, design, contract signing, operation manuals, etc. can be automatically transmitted. The powerful technology of the Internet can bring tremendous business opportunities to the global packaging machinery market. The core business can be completed through the Internet, improve after-sales service, shorten the turnover cycle, and obtain greater benefits from limited resources, so as to achieve the purpose of selling goods. The role of e-commerce in packaging machinery marketing is mainly manifested in: it is conducive to opening up the international market, establishing 24-hour service, and getting feedback from customers. The world has entered the information age, and competition has presented high speed, high intensity and all-round. The implementation of e-commerce is an inevitable trend for packaging machinery enterprises in other countries to explore the international market.

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