SUVs account for 44% of the license plates on imported cars

The phenomenon of “increasing prices, waiting for vehicles, and demand shortages” is most likely to occur on SUVs. Although the current auto market “slows down”, SUV prices have been very strong. With the SUV market's "hot," some imported brands are laying down the "body segment", have launched low-cost models to snatch the market, the threshold of imported SUV gradually reduced, but also to the second change of the consumer to provide more choices.

SUV accounts for 44% of the license plates on imported vehicles

“We sold 3 units a month, and we sold hundreds of vehicles each month. Subaru has gone through the most difficult times.” In commemoration of Subaru's sales in China surpassing 100,000 units, Forester’s 100,000 Tonghui Commemorative Edition went on the market. Chen Hao, the manager of Subaru, feels guilty.

SUV, as China's auto market, especially the fastest-growing model in the first-line market, has become a "stepping stone" for many imported brands to enter China, and is responsible for the rise and fall of a brand. "Kolei proudly sells more than 30 vehicles each month. With the recognition of Korole, Renault has more models next year." Ma Yanxiong, general manager of Renault Guangzhou Daxing 4S Store, said that after that, Renault will increase the number of outlets in Guangzhou and other markets. layout.

Whether it is Subaru, Renault, Mitsubishi, or Acura, the automotive market is gradually becoming known, or has already formed a certain scale of sales, SUV can be described as contributing. From January to July, the data of imported passenger cars in Guangdong showed that the total number of imported cars in the province was 43,269 units, with 18,916 SUVs, and the market share was 43.7%; of which, Guangzhou imported 11,653 vehicles and 5,125 SUVs. Market share is 44%. It is not difficult to find from the data on the brand, SUV has firmly occupied nearly half of the market share, the imported car market can be described as "the SUV has the world." From the performance of each brand, in addition to Mercedes-Benz, BMW, Lexus due to more domestic models into the country, most of the sales of imported brands are from SUV models, imported Audi is the best selling SUV, and for some partial personality or Smaller brands, such as Subaru, Volvo, Acura, Mitsubishi, etc., have the highest SUV ratio of 85.3%.

Imported SUV threshold lowered

It is the big cake in the Chinese market that the dominant position of SUVs in imported cars has been further consolidated and strengthened this year. At this point, most imported car brands have reached consensus and imported brands have launched best-selling SUVs.

From the beginning of the BMW X1, Toyota Prado and Kia Sorento, to the domestic Audi Q5, ix35, etc., to the current Mitsubishi ASX Jin Hyun, Lexus RX270, as well as the upcoming domestic Kia SL, etc., the introduction of a series of heavyweight SUV And listing, becoming the biggest protagonist of the auto market this year.

In fact, affected by the consumption policy, the sales of cars above 3.0L decreased by 10.2% year-on-year in 2009, and the cars with displacement below 3.0L increased significantly by 62.9%. Many importers have started to take the initiative to lower the car structure to below 3.0L. Displacement shifts, while the SUVs with the largest sales volume in the imported car market are particularly noticeable. Since Toyota introduced Prado 2.7L, August 24, known as the history of the cheapest imported SUV Mitsubishi ASX Jin Xuan listed, the price reached 200,000 yuan, the minimum of only 183,800 yuan, and many joint venture SUV starting price is almost; 8 On the 25th of the month, Lexus once again put down the high value of the SUV and released the RX270. On September 1st, the Subaru Forester launched the 100,000 commemorative edition, and the price/performance ratio climbed again. At present, it is reported that Infiniti will also consider the European and North American markets. With the introduction of JX series models, the threshold for imported SUVs is decreasing.

"The Subaru SUV has performed very well, but the New Legacy is also in the ascendant stage." Chen Hao said. From SUVs to grab market share, establish word of mouth, establish brands, and introduce other products, this is the routine for many brands to enter the Chinese market, and lowering the entry threshold of SUVs will also be a means by which imported brands can quickly capture the market. And shortcuts.

Percentage of SUVs imported from brands imported from Guangzhou in January and July

Brand total SUV ratio

Subaru 770 637 (Forest Man + Outback) 82.7%

Volvo 224 191 (XC60+XC90) 85.3%

Acura 149 116 (MDX) 77.9%

Mitsubishi 466 355 (Outlander + Pajero) 76.2%

Audi 580 394 (Q5+Q7) 67.9%

Infiniti 188 111 (EX+FX) 59%

BMW 1832 565 (X1+X3+X5+X6) 30.8%

Mercedes-Benz 2014 377 (GLK+S-CLASS+ML) 18.7%

Lexus 1274 234 (R X+LX) 18.4%