The rise and development of a market is actually not so complicated, that is, consumers have demand, and with reasonable prices, the market will naturally develop. Appropriate policy guidance and support are beneficial to the healthy development of the industry, but the purpose of the guidance is to ultimately achieve development without guidance.
“Last year was 20,000 electric vehicles, which may reach 50,000 this year, but compared with the planned sales of 500,000 in 2015, there is still a big gap.” Zhang Guobao, director of the National Energy Commission expert advisory committee, in October This group of data was revealed at the Summit Forum on Energy Conservation and New Energy Vehicle Industry held on the 17th.
Xu Changming, director of the Information Resource Department of the National Information Center, also pointed out: "From the current situation, the possibility of completing the task is almost zero. We estimate that it is good to complete 20%."
After the new energy vehicles that have been placed on the "curve overtaking" high hopes, after the state has invested in real money and silver subsidies, it seems that there is a huge "scissors difference" between the strength and effect of the policy.
However, Xu Changming believes: "The goal of cumulative sales of 5 million vehicles in 2020 seems to be possible now." Experts pointed out that China has the advantage of developing new energy vehicles, but at the policy level, there are still many links worth reflecting.
In 2013, China's automobile production and sales both exceeded 20 million units, ranking the first in the world for five consecutive years. This year, under the pressure of economic downturn, the automotive industry is still out in the industrial field.
In the automotive industry, new energy vehicles are thought to lead a new round of revolution. According to Zhan Wen, director of the new energy vehicle management department of BAIC Group, in the next few years, BAIC will invest more than 5 billion yuan in new energy vehicle capacity building and product development. 30% of research and development expenses will be used for research and development of new energy vehicles. .
"No matter which country or automobile company, the development of a new generation of new energy vehicles as the basis for survival and development, if anyone does not seize this opportunity to prepare for the rain, it may be eliminated by the times, no one dares to take it lightly." Zhang Guobao said.
After the financial crisis, developed countries in Europe and the United States have encouraged the development of new energy vehicles. Judging from the latest sales of new energy vehicles by the US Department of Energy, the United States has now formed a market of 100,000 vehicles per year. Japan has also set a grand goal - by 2020, more than 80% of new cars sold will be new energy vehicles.
With the support of the policy, a number of companies with international reputation have emerged in China, and many products are exported overseas. At the same time, more and more consumers are beginning to accept new energy vehicles. According to an online survey conducted by Haidian Driving School, 80% of consumers believe that new energy vehicles are the future development direction.
In fact, the sales of new energy vehicles nationwide in the first eight months of this year have been rampant, and suddenly broke out after September. According to Zhan’s article, the amount of orders received by various companies has far exceeded production capacity.
The outbreak began with the tax exemption policy introduced in September. It can be said that in the promotion of new energy vehicles, the policy has played the most crucial role. "In the field of new energy vehicles, China's policy support is very large in the world, and it is more and more reasonable." Xu Changming pointed out.
The potential is huge. In addition to the lack of standards, according to statistics, China's electric vehicle promotion has not met the standard in the structure - the original plan is mainly promoted in the private sector, and the results are better in the public domain.
Li Shuzhen, president of CCID Consulting Co., Ltd., told the Journal of the Chinese Academy of Sciences that from the current Chinese new energy vehicle market, the products can meet the needs of public transportation, but the performance indicators are not well suited to the needs of the mass market. Pure electric vehicles are The popularity of private applications is very low, and there are also problems such as insufficient endurance and inconvenient infrastructure in the public transportation sector.
According to reports, China is suitable for the initial promotion of new energy vehicles. For example, the annual sales volume of buses is about 50,000, and the number of vehicles is about 500,000. In addition, sanitation, logistics, express delivery, postal services, patrol law enforcement vehicles, taxis, etc., are also quite large. Charging and maintenance in the public sector are more convenient and suitable for the development of new energy vehicles.
In addition, China has a huge potential market. "Our country's car ownership will reach the level of the United States today by 2020, that is, 250 million vehicles, and the Chinese car usage model is very similar to that of the United States. For example, the number of kilometers traveled, models, etc., but we have 1 billion more people than the United States. Coupled with China's high-speed construction period, it is estimated that the market demand will be great in the future." Xu Changming said.
According to the National Information Center survey, the second car of the family with an annual income of more than 200,000 yuan is more likely to purchase new energy vehicles, and the expected quantity will be very impressive.
In terms of cost, battery cost is also gradually decreasing. In the past 20 years, the cost of lithium battery cells has dropped by more than 90%. However, Zhang Guobao pointed out that all countries in the world regard battery technology as an important direction for the development of science and technology in the future. "We are not as important as the West."
"Comprehensively, the prospect of developing new energy vehicles in China is relatively good." Xu Changming said.

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