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Recently, relevant listed companies engaged in LED R&D and production have announced the first three quarters of performance forecasts. The data show that the LED display market will not be reduced in the second half of 2014, which will still drive the profits of related companies. With the development of technology and market, China's LED display industry will gradually improve and have a reasonable division of labor in the adjustment, forming a new industrial structure. In the overall industrial chain, the formation of leading enterprises in LED device production and key enterprises in the production of display products will redefine the division of labor between upstream and downstream industries, highlighting the specialized division of labor and collaboration. By the end of August, the LED display listed companies have successively completed the first half of 2014 performance report. The report shows that the relevant companies are all in a profitable state, and some of them even achieved double-fold performance growth, ending the LED display market in the past two years. The slowdown in growth. LED display market is hot, corporate mergers and acquisitions are not difficult to understand the rise of local enterprises According to AVC's latest statistics, in the first half of 2014, the domestic commercial display market, the domestic brand overall (including the cottage brand) sales accounted for more than 71, especially In the splicing market, the sales share is about 88. Among the top 10 vendors in the market, only Samsung, LG, and Philips are listed on the list. The rest of the seats are in the pocket of domestic manufacturers. Among them, Dahua and Ou Di rank second only to Samsung in terms of LCD splicing. Two or three, the average monthly sales volume is more than 1.0 thousand. The reason for this is inseparable from the maturity of display technology development. After years of development, the core technology development of liquid crystal display has been perfected, and it is difficult to have revolutionary innovation in a short time. Product homogenization is inevitable. The direct result in market competition is the price of hardware products. Gradually transparent, reflecting the specific competition level of the manufacturers, channel layout and production scale have become the killer, and these two points are the most prominent advantages of local enterprises. Popularity of media influence With the rapid development of digital technology, information technology, Internet, mobile internet and social media, TV, radio, mobile phones, various mobile terminals have increased the trend of media fragmentation, and the time for audiences to contact the media is further Media that are segmented and able to reach the attention of the target audience in an effective time will be the most promising media. The research found that the outdoor LED electronic screen can effectively enhance the audience's perception and attitude towards the brand. At the same time, the LED electronic large-screen advertisement is also very helpful to enhance the impression of the brand and products. The advertising of the product and the resulting good formation The brand image will play a pivotal role in consumer purchases.