·Automobile companies compete for car networking "first movers"

At present, the Internet of Things has become a hotspot in various industries. Concepts such as smart homes, smart cities, and wearable devices are emerging one after another. This is becoming more and more obvious in the automobile industry. Car companies at home and abroad have increased their efforts in the development of automotive intelligent systems, or cross-border alliances, or independent research and development, to pre-empt the Internet-era chess game.
Automotive "communication" is only the beginning of the Internet of Vehicles The evolutionary revolution of human society must be accompanied by subversive changes in tools. The agricultural revolution 10,000 years ago created tools of labor that enhanced human labor. Three or four hundred years ago, humanity broke out in the second social revolution, and mechanical power replaced artificial labor. Nowadays, the third revolution marked by the Internet is bringing subversive changes to human society. This transforming force has enabled the tools of "silence" in the past to have "communication" capabilities and opened up a new era of tools "humanization."
The direct effect of the tool "humanization" is the seamless connection and instant interaction between people, people and things, things and things, and the scattered nodes form an interactive network with unlimited communication capabilities, which is the root of the rise of the Internet of Things. . The communication capabilities of intelligent devices are the premise for the development of the Internet of Things, and the basis for a single node to play a network effect. From this point of view, the intelligence of the automotive industry is only the preparation stage of the Internet of Vehicles. In the future, the explosion of the car networking effect will inevitably benefit from the interactive experience brought by smart cars.
Considering the car in the entire IoT system, the more important function of the car is to become an information hub on the expressway. It needs to form a smooth channel for the contacted and collected information to ensure high-speed and efficient information. flow. Defining a car from the connection properties of the Internet, it should be a smart mobile terminal, a "mobile phone" that can travel fast on the road, jumping out of the traditional era of simple means of transportation, and entering a more abundant era of service catalogs. Due to the increasing dependence of humans on automobiles, in the future, cars with interactive experiences will become smart terminals that are extremely sticky to human life.
"Virtual high-speed": the future of car networking In the Internet era, communication is economic, the ultimate goal of the digital revolution is for communication, and the emergence of the network is also to build more powerful communication capabilities. The development of any industry must go through a process from a decentralized node to a relationship-intensive network, and the individual survival rate of the individual that leaves the network is getting lower and lower. From the perspective of the automobile industry, its lower body is still in a highly hardwareized era. The upper body has already begun to change the network, and the network relationship of the industry has been fully established. The Internet of Vehicles is the best breakthrough point. Whoever seizes the Internet of Vehicles will seize the future share of users.
The car network allows the car carrier to “change the road” from the real road to “virtual high speed”, that is, information interaction, which crosses the car from a silent state into a “circle” state. In the process of rapid displacement, humans no longer wait passively, and coffee, telecommuting, and magazine reading can be realized. This transformation makes people a center, and can interact with each other from time to time, and the car becomes a three-dimensional space with extremely high viscosity from the original physical place. At the virtual high speed, it can quickly match the circle suitable for him according to the hobby and needs of the occupant, not only freeing human beings from driving, but also providing a comfortable space for activities.
In the future, the Internet of Vehicles must be on the “virtual high-speed”. A series of parameters such as car, people, data, demand and service can be quickly moved at “high speed”. The car is not only the carrier of human movement, but also the entire ecological environment. The object in the interaction. From the perspective of the interactive properties of the Internet, each parameter in this environment is in multiple relationships, and the intricate relationship between them becomes the core asset of “virtual high-speed”. In the future, pure auto hardware manufacturers will become the "wage earners" of information services, and the transformation of auto companies is imminent.
The social platform is the core logic of the Internet of Vehicles. Any major technological change in the history of mankind requires the promotion of key forces. Industrial development also follows this law. Specific to the automotive industry, for the car companies, the construction of the car networking ecology is an unprecedented opportunity, but also a huge challenge. How to dispatch social resources to unify scattered nodes and build an effective framework for vehicle networking is an issue that car companies need to solve.
The traditional monopolist dominates the commodity and the super winner controls the network. In the Internet age, as long as one level of the network is controlled, other levels can be further controlled. The network economy is the platform economy. Whoever masters the platform will have a grasp of the future. From the perspective of platform logic, the answer to the development of the car network in the automotive industry is very clear. The essence of car networking is a socialized platform that integrates automotive hardware, in-vehicle systems, information systems, independent developers, third-party service providers and other resources to create a complete solution on “virtual high-speed” rather than a single service catalog.
With the inherent advantages of industrial genes, car companies are the core force for promoting platform construction and the builders of the automotive industry relationship network. Their functions have changed from operating brands to operational relationships. In this regard, Volvo has already made effective practice. At present, Volvo's SE N SU S system builds a smart car ecosystem that is compatible with Google and Apple platform car networking operating systems. More importantly, this system gathers a large amount of social resources and can provide solutions according to the needs of users. This means that Volvo has begun to create a "virtual high-speed" entrance, ready for the further construction of the Internet of Vehicles.

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