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During this year's Guangzhou Auto Show, Jochem Heizmann, member of the management board of Volkswagen Group and president and CEO of Volkswagen Group (China), said in an interview with the "First Financial Daily" reporter: "The largest and most important Volkswagen Group The market is China. In fact, this is the responsibility of my team in China and the two partners, SAIC and FAW. We must take responsibility for this area."
In an interview with this reporter, Heizman pointed out that although the emissions incident has caused financial tensions for the entire Volkswagen Group, the only change and impact in China is that the shareholding plan for FAW-Volkswagen will be postponed. All other investment plans in China will continue to be implemented. It also emphasizes that in the next 3-5 years, SUV, new energy and digitalization will be the three major focuses of the Volkswagen Group in China.
Three major work priorities According to Hezman, the first focus of the Volkswagen Group is the SUV. He said: "SUV is the fastest growing market in China. In the next 3-5 years, Volkswagen will launch 10 new domestic SUV models in the Chinese market, including Audi, Volkswagen and Skoda. The models involve different market segments, including different levels and different price positions."
Secondly, the Volkswagen Group will accelerate the promotion of its new energy vehicle strategy in China. “We are currently including a large number of different new energy vehicle models. We can also see that we have both plug-in hybrid and pure electric. Model". In the short term, Volkswagen will start with plug-in hybrid technology. The medium-term target standard is pure electric vehicles, and it is a pure electric vehicle produced in China.
Heizman announced that "Full Volkswagen will launch a new modular platform for electric vehicles, namely the MEB platform. This new platform is mainly for pure electric vehicles, and we will also localize this platform for Chinese consumers. Different pure electric vehicle options are available."
The third focus of the Volkswagen Group in China is digital and vehicle-based technology. Hezman pointed out that Volkswagen will continue to introduce innovative technologies and solutions around this field.
China's new normal There have been many changes in the market this year, especially from April to August, the market has undergone very rapid changes, and new trends have emerged since September. But Heizman believes that the intensification of competition in the market is a very normal phenomenon, which is part of China's new normal.
Although the emissions fraud caused the financial tension of the Volkswagen Group, for the most important market in China, Heizman stressed that in the Chinese market, “based on financial considerations, the only change and impact of the public is about the FAW Volkswagen. The shareholding increase plan will be postponed and all other investment plans in China will continue to be implemented."
Hezman pointed out that "in the current Chinese market, it is obvious that we are still market leaders, and our goal is to continue to strengthen our leadership position."
In order to continue to maintain the development of the new normal period, Heizman said that he has found a solution to the new normal, "then invest heavily in new products", in the next few years, Volkswagen Group will launch 150 models for the Chinese market. Including the aforementioned SUV and new energy products.
Heizman said with great confidence that five of the top 10 best-selling models in China are from the Volkswagen Group. The future will continue to maintain its leading position. “The market competition is very normal, but I firmly believe that we can still maintain a leading position in China. I also believe that through our investment planning in China, the future of the entire group will have unlimited potential.â€
In addition, Heizman also stressed that based on the development of regional markets, Volkswagen will always invest heavily in the continuous optimization of products in China. For example, our investment plans in China include specific plans for new energy vehicles, from research and development to production. Including suppliers and other aspects, are in the overall unified investment plan.
Of course, regional responsibility is not only related to products and production equipment, but also involves the cultivation of employees and talents. Heizman said that Volkswagen's investment plan in China also involves employees. In the next few years, Volkswagen will increase 30,000 jobs in China. This figure is nearly one-third of the current Volkswagen Group's workforce.