·Used car e-commerce to step up the staking

The used car e-commerce market is in a mess? In 2015, the used car e-commerce market was particularly lively. Many people, such as Renren, Yuxin, Good Car, Car Cat, and Car, have received huge financing, and the advertising space of office buildings, elevators and subways is also fast. It is occupied by second-hand car platform advertisements. A second-hand car platform in China bought a 60-second advertisement of "China Good Voice 4" peak night at a price of 500,000 yuan per second, creating the most expensive single-record advertising record in Chinese TV history. The industry believes that second-hand car e-commerce is about to become the "hurricane" of the next giant. However, the current Internet industry, which claims to reach the trillion-dollar market in six years, is just a "gimmick" to attract venture capital. In the end, only the chicken ribs are left, can still break the chaos of the traditional second-hand offline transactions, and successfully seize the market? Still waiting to see.

Capital mammoth used car e-commerce

It is reported that many used car platforms have been financed this year. "Daily car" recently completed a total of 73 million US dollars of financing; "car cat" won 1.2 billion B round of financing, BAT giants also quickly spread the used car market: Baidu strategic investment excellent letter used car, Tencent led everyone In addition to the car division, Ali has also established a strategic position in the “Car Cat Network”.

Like the drip, fast and other special car platforms, the first thing that second-hand car e-commerce companies get after financing is to “burn money” to grab the market. It is reported that "Yuxin Shoot" does not charge any commission for each car auctioned, and subsidizes 3,000 yuan for 4S shop; 58 Hurricane Co-CEO Yang Haoyong said that its used car website will cover 60 countries nationwide before the end of the year. The city will invest 1 billion yuan in market expansion in the coming year.

In addition, there are second-hand car e-commerce providers, and the Internet Bank has launched a so-called "half-pay" second-hand car purchase program - if you only have 150,000 yuan, but you are fascinated by a second-hand quasi-new BMW worth 300,000 yuan. After paying 150,000 yuan and after the two-year use period has expired, you can choose to pay the other half of the money; you can also choose to add money for a better car for another two years.

In order to seize the market with the offline second-hand car market, the e-commerce platform said that the trading platform only charges 3% of the commission for the transaction, leaving the traditional used car dealers to earn about 10% of the profits to the buyer or seller, so as to maximize the interests of both parties. It is also said to be able to realize various services such as “instant release of vehicle source information”, “online booking”, “online payment”, “assessment” and “after sale”.

Platform self-built detection system

"To spend the same money, you can get a second-hand car to get a grade, but still think about it, I am worried that there is no guarantee." White-collar Judy told reporters that he eventually chose a new car. Due to the asymmetry of information between buyers and sellers, the domestic second-hand car trading environment has been unsatisfactory. Second-hand car consumers often encounter “no one is responsible for the problem” and “mutually push each other” during the transaction process, and even “quality is not guaranteed”. , "No service after sale", "No result of complaint".

Laoliang, who is familiar with the used car market, told reporters that buying and selling used cars is a hard work. "Whether you are a buyer or a seller, if you want to have a good price, or want to get a good car, you often have to run a lot of markets to compare prices. Compared with new cars, used cars are basically one car, one price, and professional requirements. Higher, people who don't know are easy to be blinded."

It is understood that the domestic second-hand car e-commerce platform is solving the "pain point" of users, and the introduction of testing systems and standards has become the core of competition for all major platforms. According to the introduction of Youxin used cars, “At present, 70% of our country's more than 2,000 employees are from 4S shops or insurance companies' risk detectors, and are divided into 'senior' and 'advanced'. Level, online used car channels for all-round testing."

The reporter learned that some used car e-commerce companies have more than 387 monitoring items for vehicles, and can also make "no major accident promises" for users, and some two-year 4S shop warranty for used cars. Grab the used car market.

"These used car platforms are convenient for consumers to understand the situation, but to be realistically purchased, it is more important to provide protection in actual purchases." An industry source told reporters.

Currently only "staking a horse"

Liantuo Fund experts said, "Investors have already predicted that the blowout period of the used car market in China is five years later and is now staking."

Yang Haoyong, founder and CEO of the market, believes that the most valuable part of the used car C2C is the user at both ends of the transaction. “After completing the second-hand car transaction, the after-sales service market will be connected accurately, and all-round after-sales services such as transportation, insurance, extended warranty, finance, and transfer of the card will become the main profit points.”

According to the "Tai E car" experts, the "Internet" is not a panacea. The problems of traditional used car consumption information asymmetry, quality insecurity, and after-sales service are still needed to be targeted. "No matter what mode the second-hand car e-commerce is operating, the final implementation of the platform is the specification and transparency of the platform, and the user's stickiness is improved by the real price and excellent service."

The data shows that in 2014, the domestic cumulative sales of used cars was 6,052,900, an increase of 16.33%; the transaction volume was 367.565 billion yuan, an increase of 26.03%; this year is expected to exceed 8 million. By 2020, the volume of used cars in China is expected to be 2020. It has reached 40 million vehicles and its market value has exceeded 1 trillion yuan. At present, the domestic used car C2C market is not mature, and the relevant standards are lagging behind.

According to industry insiders, although in 2013 China introduced the "Technical Specifications for the Appraisal and Evaluation of Used Vehicles", this standard is a national recommendation standard and is not enforced. Therefore, in the process of buying and selling used cars by consumers, there is still no actual The standard reference available makes it clear that “a car with this mark is qualified” and there is no rating for the quality of used cars.

In addition, due to the complexity of used car conditions, it also increases the difficulty of price evaluation.

According to Yan Fei, the president of the Guangdong Automobile Distribution Association, the second-hand car industry generally adopts a wait-and-see attitude for the online auction platform of used cars. “The source of the car and the condition of the car are the flaws of online transactions. Even if the car is collected from the consumer, the resale will still depend on the physical market. If this mode is not guided, it will be difficult to enlarge.” However, she also stressed that The unfavorable factors can not prevent the rise of the online used car auction platform.

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