Six steps to successful forum marketing

Internet marketing can be divided into: soft text marketing, blog marketing, word of mouth marketing, forum marketing, forum marketing as a traditional marketing method, and can become the main channel to support the promotion of the entire website, especially at the beginning of the website, it is very Good promotion method. Using the forum's high popularity, it can effectively provide marketing communication services for enterprises.

However, at present, many companies only publish several soft papers when doing forum marketing, but the effect is not known.

Based on past experience, we believe that a successful forum marketing should include at least the following points:

(1): Preliminary preparation, product positioning, and setting of expected goals

The preparations for the preliminary planning are based on the company’s product quarterly quarter, the annual quarterly sales plan, etc., combined with the forum marketing to formulate the expected traffic and possible effects.

Before we get the project or start the forum marketing, the first thing we need to do is market positioning. What kind of people are our products (services)? Which forums do these customers focus on? The project is a wine-like product, so the forum we published selected wine-related forums.

(2): The establishment of the forum database

Of course, the preparatory work for the preparatory work, the establishment of the forum database is also of utmost importance. Some comprehensive forums with high weights and forums with high popularity in the product industry are also counted, and they also provide reference for the future soft article release.

The following table:

The establishment of the forum database

(3): soft text planning, writing

According to the theme to be promoted, write related soft papers. The soft article here is also a key step for the success of the forum marketing. The title of the soft article should be novel and creative.

(4): The work of marketing staff in the implementation of the forum

Forum marketers should actively participate in replies, encourage other users to reply, correctly guide netizens' replies, and do not let events develop in the opposite direction. At the same time, a full range of exposure on the Internet to promote the soft paper. The participation of netizens is a key part of forum marketing. If the planning is successful, the participation of netizens will be greatly enhanced. It is common for companies to do event marketing on the forums, and may use some company products or gift methods to engage with intense internet users.

(5): Statistics on Marketing Data in the Middle and Late Periods

Through the work done on the forums, and the corresponding statistics on the traffic brought by the website, this step is very important. We must count the flow from the forum from intricate traffic data. This will also summarize and analyze the problems in the future. be prepared.

(6): Final effect analysis and comparison with expected

According to the statistics of marketing data and the consultation situation of the customers, analyze the effect. Then compare the previously estimated results, identify existing problems and deficiencies, and make corresponding improvements.

From the beginning of planning to implementation to monitoring of the data statistics it brings, an analysis will be made based on the overall effect and expected situation, and the problems will be summarized and corresponding improvements will be made. This should be a circular process, not a single arrow, or else it is blindly doing work.

At present, many companies doing forum marketing are only sending out some articles mechanically through the promotion staff and adding website links to their posts. However, the specific points mentioned above, such as the first and fourth points, are insufficient or not. Doing so directly reduces the effectiveness of forum marketing. Guide users to participate and continue to analyze and summarize the entire marketing process, will continue to progress. This will complement other online marketing methods to bring more value to the company's promotion.