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The Shanghai Auto Show's commercial vehicle exhibition area has always been a bustling exhibition area for passenger cars. At the 15th Shanghai Auto Show which has just ended, there are not many heavy truck companies and many independent brand car companies are absent, including Shaanxi Auto, Hualing, and Liuqi. , Grand Canal and Union Trucks. The seven heavy-duty truck companies exhibited have won foreign joint venture partners besides FAW Jiefang and Beiben Zhongqi. They have shown great confidence in the exhibition. However, companies that are not exhibiting are not due to lack of confidence, but have their own plans. Their common denominator is full of hope for independent development.
Exhibitors take more joint venture vehicles
The seven heavy truck companies participating in the exhibition are Dongfeng Commercial Vehicle, China National Heavy Duty Truck Group, FAW Jiefang, Futian Daimler, Jianghuai Gefa, Bei Ben Heavy Duty Truck and SAIC Iveco Hongyan. After careful analysis, it will be found that, with the exception of FAW Jiefang and Beiben Heavy Gas, the other five companies have joint ventures. Dongfeng Commercial Vehicle has long been a joint venture, and it is currently establishing a new joint venture with Volvo. SAIC Hongyan and Iveco, CNHTC and Man, Foton and Daimler, JAC and Navistar have all achieved joint ventures in recent years. Through joint ventures, these enterprises can obtain more or less certain technologies and products, and therefore have full confidence in the market in the coming years, with a high level of enthusiasm for participation. According to relevant company executives, Foton can obtain a Mercedes-Benz engine through a joint venture with Daimler; SINOTRUK can obtain a full range of truck production technologies, new transmissions, and new models such as T7H from joint ventures; Dongfeng can acquire new engines and transmissions from joint ventures. JAC can obtain four engines of 3.2L, 4.8L, 9.3L, and 13L from the joint venture, which can provide reliable power support for the entire product range of light trucks, medium- and medium-duty trucks, and heavy trucks, and may acquire some vehicle technologies through joint ventures of whole vehicles. product. Industry insiders believe that the joint venture will enable these companies' products to enhance their market competitiveness. At the same time, in the face of the pressure of regulations and standards such as national IV emission upgrades and restrictions on fuel consumption for heavy-duty commercial vehicles on July 1 this year, products and technologies obtained from joint venture foreign companies can help companies better withstand risks. ,relieve pressure. The joint venture itself is a game in which the joint venture partners invest in the joint venture in a “win-win†and “win-win†desire. However, in the process of joint venture, the benefits of the two parties cannot be completely equal, and the party that obtains more benefits will be The formation of "relative income" is an advantage in the joint venture game. If the joint venture’s Chinese partner can become a relative gainer in the joint venture, the joint venture can help the company gain market advantage. However, there are also industry experts who believe that although it is possible to obtain from the outside the engines that are currently urgently needed to achieve higher emission levels, this does not necessarily lead to a boost in the market for certain Chinese-foreign joint venture heavy-card companies. In any case, the new products and technologies brought by the joint venture have indeed strengthened the competitiveness of some companies. It is also reasonable and reasonable to use the Shanghai Auto Show platform to demonstrate their strength. This is reflected in the absence of one of the Shanghai Auto Show joint-stock heavy truck companies. When foreign joint ventures become the trend of the heavy truck industry, it will inevitably bring strong pressure to enterprises that still insist on independent development.
Absence of independent car companies have their own plans
The exhibitors of FAW Jiefang and Beiben Heavy Duty fully demonstrated their confidence in their products and their confidence in the road to independent development. However, Shaanxi Auto, Hualing, and Liuzhou, which have not participated in the exhibition, participated in the Shanghai Auto Show in the past. What are the reasons for this exhibition? Some people think that because the joint venture has new products and technologies that can be used for display, and these companies do not, they did not come to the exhibition. This argument seems to make a little sense. Valin Xingma, who insists on its own development, has been able to produce its own engines this year, and is equipped with its own heavy truck products. The production of its own engines deserves to be praised, but the self-produced engines involve a wide range of products, dynamics, and economy. Reliability has been difficult to draw conclusions about its performance before it is fully market-proven.
However, it was determined that the aforementioned companies did not exhibit because of lack of new products and new technologies. According to Chen Huisong, head of Hualing Xingma's marketing department, Valin Xingma will host the launch of the Xingkaima heavy truck equipped with Valin's self-produced engine in Hong Kong on April 22 during the Shanghai Auto Show. Taking Hualing Xingma’s chairman Liu Hanru’s consistent style of walking, he does not go to the Shanghai Auto Show. This is because in the case of most heavy truck companies participating in the auto show, Hualing’s participation is very easy to be overwhelmed. The battlefield attracts the attention of the media.
Shaanxi Auto has become the leader in the development of LNG heavy trucks. According to Zhao Chengjun, deputy general manager of Shaanxi Automobile Sales Co., Ltd., in the first quarter of this year, Shaanxi Automobile sold 3,100 LNG heavy trucks, ranking first in the industry. Its methanol heavy truck that has recently been put into trial operation once again opened the heavy truck industry atmosphere. Steam is not reluctant to exhibit because of lack of new products and new technologies. Zhou Yinchao, deputy general manager of Shaanxi Automobile Group and general manager of the sales company, said that Shaanqi did not participate in the exhibition because it felt that the Shanghai Auto Show did little to promote and promote the products and brands of Shaanxi Heavy Duty trucks. The majority of visitors were concerned about passenger cars. “Whether the heavy truck companies are exhibitors or not exhibitors, they must continue to work hard to improve the technical level and product quality. The Shanghai Auto Show has only a few days, but the market competition is long-term, and the fate and future of the company must come from market competition. The decision, not the decision of not participating in the auto show, we can only bless those companies that insist on self-development will be better tomorrow, said a senior media source at the Shanghai Auto Show who has long observed and followed the heavy truck industry in China.
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