Since September 2010, the United States has imposed a punitive tariff of three years on all car and light truck tires imported from China. The introduction of this measure has directly led to a sharp contraction in the export market for Chinese tire companies. Recently, the reporter learned from the visit by state-owned enterprises of the State-owned Assets Supervision and Administration Commission of Qingdao City that Qingdao Shuangxing Tire, as an important export company, actively took countermeasures and successfully reversed the "war situation" in only six months or more. Knitted Blanket
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Export volume doubled in half a year
According to the US ruling, starting from September 11, 2009, punitive tariffs on tires imported from China will be taxed at 35% in the first year, 30% in the second year, and 25% in the third year. As an important tire exporter, Qingdao Shuangxing is in an unprecedented dilemma. In the second half of 2009, the twin-star tires resolutely adjusted the market structure and increased investment in South America, Africa, Southeast Asia, and Eastern Europe. Yan Liangguang, general manager of Twinstar Tire said in an interview with reporters that in fact, as early as before the “special security caseâ€, the market for Twinstar tires in South America and Africa had already been established. After the “special protection case,†Double Stars made a comprehensive adjustment of its strategy and increased its efforts to expand the “secondary market†and received good results. Liang Liangguang said: "During the first half of 2010, the export volume of Double Star Tire increased by 96% over the same period of last year. This is the most powerful counterattack against the 'Special Protection Case'."
Developed 29 new products
Up to now, Twinstar has developed 29 new products in terms of new product development, including flattened high-grade tires exported to the European Union, light-alloyless steel tires and mining-specific all-steel tires, forming semi-steel radial tires and payloads. There are more than 600 varieties of automobile tires, agricultural tires, construction machinery tires, industrial tires, and special tires that exceed the production scale of 10 million sets. In 2010, the company's tire production increased by more than 30% year-on-year, and its production efficiency increased by 35%. Shengxi Shun, the company's deputy general manager, said proudly: "2010 is the best year since the establishment of the Double Star Tire Corporation."
Five years to save a new base
Double Star tires have always been a big energy consumer. Before 2005, the company consumed 120,000 tons of standard coal for water, electricity, and steam, which were consumed annually by the company. Since 2005, through the reduction of technological innovation skills, it has saved more than 30% of energy consumption in five years and saved a lot of funds, which is equivalent to double star has built a new base. In the management mode, Double Star Tire launched the "home-style consumer" management in the production workshop, which resulted in the benefits of contracting responsibilities, which greatly improved the enthusiasm of the employees. In terms of operation, the working group can invest “buy out†the production period and the products produced are “sold†to the company. Whoever consumes the least, the product is the most, and the product is the best in the unit of time, will gain more economic benefits.
At present, DoubleStar Tire has signed supply agreements with Changan Group, China National Heavy Duty Truck Group and Beiqi Foton, and the three major production bases in Jiaonan, Shiyan and Zhumadian have a clear division of labor and form a situation of “three pillars and the world around themâ€.
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