As the third-largest downstream user of titanium dioxide, the price of paper is skyrocketing and is also affected by the price increase of titanium dioxide.

Long Bu Li announced on February 21 that the company's various models of titanium dioxide price of various domestic customers raised 700 yuan / ton, an increase of 100 US dollars / ton for various international clients. The next day, Jinpu Titanium, another giant in the domestic titanium dioxide industry, also announced that the company’s anatase titanium dioxide and rutile titanium dioxide will be priced up in different degrees.

This is after entering 2017, Long Wanli announced the price increase announcement for the second time. From the beginning of 2016 to the present, the domestic price adjustment for the titanium dioxide industry has gone through 15 rounds. The market price of titanium dioxide jumped from 9,500 yuan/ton in early 2016 to approximately 17,000 yuan/ton today, an increase of nearly 80%.

The invisible hand of the market dominates the ups and downs of prices. Today, the price of titanium dioxide is so strong that the contradiction between the shortage of the market is naturally highlighted.

According to an interview with a reporter from Long Buili, the relevant person in charge said that although the price of titanium dioxide continues to rise, the company’s production capacity has been reduced due to environmental monitoring. Not only domestically but also globally, titanium dioxide companies are escalating their prices and their export demand is expanding day by day. With supply continuing to be tight, orders from downstream companies have been scheduled for two months.

“The titanium market has experienced many years of sluggish growth and has reached a cyclical correction zone. Coupled with the supply-side reforms, limited production by environmental protection, and price increases for raw materials in recent years, this round of rises has become extremely fierce.” Zhuo Chuang Titanium Dioxide Industry Analyst Wang Juan said that taking titanium concentrate as an example, currently 46% of titanium concentrates are offered at around 1600 yuan/ton.

At the beginning of 2016, the price of this product was only about 500 yuan/ton, and the price had reached 1,450 yuan/ton by the end of the year. Titanium concentrate 80% is used for the production of titanium dioxide, and the two affect each other. Prices have both increased over the past year or so.

In addition to the cost boost, the trend of environmental protection production that began at the end of 2016 also added another fire in the tight supply market. Business Society analyst Yang Xun said that since the second half of 2016, a number of factories in Panzhihua, a major producer of titanium dioxide, have been shut down. In addition, Henan, Shandong and many other regions have welcomed the centralized supervision of the Ministry of Environmental Protection after the Spring Festival in 2017, further reducing production capacity.

According to Yang Xun, during the “Thirteenth Five-Year Plan” period, China proposed to implement the transformation and upgrading of the titanium dioxide industry from the sulfuric acid process to the chlorination process. The country has not approved the sulfuric acid process production line. Although the current price of titanium dioxide continues to rise, the supply on the market has not been able to lift up.

“The chlorination process has the advantages of short process flow, low energy consumption and less pollution, and is the development direction of the titanium dioxide industry.” Deng Jie, Secretary-General of the China Titanium Dioxide Industry Association, stated that at present, there are a few companies that have the chlorination process in China. It is estimated that by 2020, domestic chlorination production capacity can exceed 300,000 tons, accounting for more than 15%. However, this round of supply-side reforms, titanium dioxide production capacity is expected to reduce 360,000 tons.

"When the price of titanium dioxide rises, it can still be judged when it can rise. We can only say that there is no factor that causes the price to decline."

Industrial Securities analyst Tang Hao also believes that with the rationalization of capacity expansion of domestic enterprises, combined with the tightening of environmental protection policies, the future titanium dioxide industry will maintain a higher operating rate, in two to three years, the market supply and demand pattern is tight, titanium dioxide The price will continue to rise.

Tang Hao said that the application of 50%-60% downstream of the titanium dioxide industry is concentrated in the paint industry. Since 2013, the paint industry has maintained an annual growth of 5%. While the demand is expanding, supply is gradually tightening. According to statistics, in actual fact, the production capacity that has been shut down, partially shut down, and unsteady starts has reached more than 900,000 tons. In the past year or two, the domestic production capacity has exceeded the market expectations.

While the market sentiment continued to improve, the performance of A-share titanium dioxide listed companies was boosted in 2016.

According to the published 2016 annual report and performance report, the listed companies in the domestic four major titanium dioxide industries, except for the decline in investment income from the investment in Jinpu Titanium Industry, caused a slight drop in net profit last year. The other three net profit growth exceeded 100%. Among them, the successful reorganization and long-li of Sichuan Longxi, net profit increased by 334.66% year-on-year.

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