Following the announcement of a price increase commitment no more than two weeks ago, Jiangling Light Trucks will reduce the price of the classic China III light truck by 5,000 yuan! This creates a landscape of “all cars are up, only me alone” under the pressure of a series of pressures such as rising raw material prices and emission escalation resulting in full-scale increases in vehicle prices, and further subverting the traditional “high quality must be high prices”. "Positive thinking, giving customers a sense of desolate.

"The cars are all up, but I'm alone."

On July 20, 2008, Jiangling Motors announced that, on a nationwide basis, the price of classic Classic III light trucks will be reduced by 5,000 yuan and the price will drop to 76,800 yuan. This price has already pushed many mid- to low-end light trucks to a point where there is no way to return.

In the first half of this year, some domestic light truck products generally increased by more than 3,000 yuan. In contrast, Jiangling light truck prices remained unchanged. In the second half of the year, Jiangling Shunda made a big price cut of 5,000. The lowest price of its light truck series has been reduced to nearly RMB 10,000 with its competitors.

Jiangling State III price advantage highlights

The cost of the National II upgrade is closely related to the technical level of the main engine. The lower the original engine technology, the greater the upgrade cost. At present, the difference between the State II and the State III models on the market has also reached 1-3 million! Jiangling's technology-leading and high-quality engine, the difference between the national II and the national III models is only 8,000 yuan, 5000-10,000 yuan lower than similar competitors!

The Jiangling country III Shunda reduced the price by 5,000 yuan, actually returned to the price of the country II, coupled with the good quality and reputation of Jiangling Shunda, Jiangling has an unparalleled huge advantage in the market competition.

Subverting "high quality must be high price" fixed mindset

"High quality must be high prices" is the general consumer's fixed mindset, but Jiangling's price cut will subvert the concept! It can be imagined that Jiangling Shunda was 1-2 million yuan higher than the mid-to-low-end light truck at the time of the National II, and it was at the national level III. Jiangling Shunda's price was basically the same as that of the mid-to-low-end light truck, and its advantage can be imagined.

The Jiangling Shunda III vehicle model completely adopts the Isuzu production process and technology, and has made many improvements and enhancements while using the Isuzu classic configuration: The vehicle uses a 4JB1-TDCi electronically controlled high-pressure common-rail engine that not only boosts the power to 85 KW, but also Increase to 285NM, and fully meet the target country III. In addition, the Jiangling Shunda III model also adopted a reinforced rear axle and girder, which greatly increased the carrying capacity of the car. At the same time, the two designs of the cab front triangle window and cargo box bamboo board were eliminated, making the products more practical. . Compared to the use of Chaochao, Dachai, and imitation 4JB1 products, Shunda's ultra-high cost performance does subvert the "high quality must be high price" fixed thinking!

Customers choose "Dark and bright"

In 2008, various industries felt the macroeconomic pressure to varying degrees, especially for commercial vehicle users: On the one hand, operating costs rose, labor costs rose, and oil prices soared. At the same time, they also faced general price increases for commercial vehicles, especially light trucks. In such a big environment, users are always looking for the most cost-effective products in a loud voice. The Jiangling State Samshunda's price reduction of 5,000 gave the customer a "dark and bright" feeling. "Is there such a good thing?" A user who has already purchased the country III Shunda told the author, "Initially, it was hard to believe. Later, I went to Jiangling 4S shop to look at the car. It was really good and very affordable, so I immediately mentioned it. "According to the author's understanding, on the day when the price reduction was announced, the consultation telephones of various dealers continued. It is no wonder that in the "popular" light truck market, this is undoubtedly a very valuable dark horse!

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