After the 5.12 Wenchuan Earthquake, domestic heavy truck manufacturers turned their sights to the Sichuan market, which was desperately in need of reconstruction after the disaster. Sichuan has become a hotly contested area for military strategists. As the largest commercial vehicle company from Sichuan, SAIC Iveco Hongyan has taken advantage of its geographical position and strives to expand into Sichuan.
After Hongyan Automobile maintained its highest production in March and April, and the base of the northern New District was officially completed, SAIC Iveco Hongyan also came with good news. Hongyan Panzhihua 4S Store was grandly opened. This is SAIC Iveco Hongyan's first full-featured 4S standard store in Panxi area, which not only improved the company's marketing network, but also further enhanced the brand image and enterprise of Hongyan heavy truck in Panxi area and even Sichuan area. Image.
Hongyan Motors Panzhihua 4S Store is funded by Panzhihua Tianding Trading Co., Ltd. It is a full-featured 4S standard shop integrating vehicle sales, after-sales service, parts supply and information feedback. Tianding Trading Co., Ltd. covers an area of ​​more than 8,000 square meters, of which only 4S shop construction area of ​​nearly 1,000 square meters, and the exhibition area has reached more than 3,000 square meters. Hongyan Motors Panzhihua 4S shop is built according to the uniform standards and requirements of SAIC Iveco Hongyan. It has a uniform appearance image of Hongyan Automobile Sales and Service Center, unified logo and unified management standards, and can provide users with well-equipped, clean and tidy repairs. District, modern equipment and service management, a highly professional atmosphere, well-maintained service facilities, adequate spare parts supply, and prompt and timely tracking of service systems.
As the market of Hongyan heavy trucks gradually matures in Sichuan, the demands of users are increasingly diversified, and the requirements for products and services are getting higher and higher and stricter. The establishment of the Panzhihua Sales and Service Center is also an important measure for SAIC-Iveco Hongyan to integrate Panxi regional market resources, expand market share, regulate market order, and better serve the local economy and its customers. With the opening of the Hongyan Auto Panzhihua 4S shop, users' trust and confidence in the Hongyan brand will be greatly enhanced. The market for the products in the Sichuan area will also be further explored and a new growth pole will emerge for product sales.