See how Huang Yan's molds "danger" as "machine"

Under the impact of the international financial crisis, the export-oriented Taizhou Huangyan mold industry is facing unprecedented pressure.

After the opening of 2009, the financial crisis did not bottom out and the economic situation was not clear. So, how does Huangyan Mould face waiting for or choosing to change? The practice of Huangyan's mold industry tells us that "change" is the best means and method for turning "crisis" into "machine", and "changing" makes Huangyan's mold "invariable" in any crisis.

Financial crisis creates "trouble"

According to Zheng Yanfu, deputy secretary-general of the Huangyan Mould Industry Association, Huangyan has more than 560 mold and die enterprises, and more than 1600 individual industrial and commercial registrations. In the second half of 2008, the growth rate of the Huangyan mold industry slowed down significantly, and orders were significantly reduced. Some foreign customers canceled orders and they did not come. Some came and talked about not placing orders. Some companies, especially some small businesses Has started to stop working.

"From January to September last year, the company's output value increased by 24%. At the end of last year, it only increased by 10%. In the first quarter of this year, it reduced production by 10-15%." Zhang Jiamin, general manager of Zhejiang Jiaren Mould Co., Ltd. and secretary general of the Huangyan Mould Industry Association said.

A Huangyan mold industry related data shows that in 2008, Huangyan mold enterprises above the scale of product sales year-on-year growth rate of 35% in the first quarter, 28% in the second quarter, 19% in the third quarter, less than 10% in the fourth quarter; In 2008, the total output value of Huangyan's molds was 9.5 billion yuan, an increase of only 3.17% over the previous year.

Crisis creates "opportunity"

According to Huangyan's entrepreneurs, the financial crisis will bring at least three opportunities - a good opportunity to occupy the market, a good opportunity for low-cost expansion, and a good opportunity to cultivate internal strength.

A good time to occupy the market. Affected by the international financial turmoil, some foreign companies have pursued lower costs, and they have turned their sights to the Chinese mold market, which already has considerable capabilities and low prices. In addition, some emerging international mold markets are also full of vitality and potential business opportunities, such as Russia, Brazil and so on.

“From the international point of view, there is a market demand for molds. I expect exports will be better in the second half of this year. Because mold orders from Europe and the United States will be transferred to China, it will take some time.” Chairman Liang Zhenghua said. A good opportunity for low-cost expansion. "Usually, we buy live fish is too expensive to buy dead fish and do not want to. Now, buy the stomach just white fish, the cheapest! Now, raw materials, manpower prices are low, is definitely a good time for low-cost expansion." Zhang Jiamin said.

According to reports, the Huangyan mold industry has 68% of CNC professional equipment and more than 1,000 processing centers and 45,000 professionals in the manufacture of molds; Huangyan is the world's most complete place for mold steel, standard parts, tools, equipment and other high-quality supporting companies. It is the place with the highest concentration of mold manufacturing companies in China; it is the place where molds are most rapidly exported to developed countries.

A good opportunity for practicing internal strength. Usually, production is busy. If companies want to train to improve their quality, their employees are unwilling and their bosses are not happy because they feel that they have wasted time making money.

“In the financial crisis, both parties have the time and energy to learn. At the same time, it also puts pressure on the boss and employees. Without learning or promotion, the company will have a crisis of survival and employees will be in danger of losing their jobs,” said Tao Yonghua. Since last August, Dow Mould Group has begun to practice its internal strength. It has fully implemented the construction of a standardized system in the factory and trained employees in accordance with the requirements for producing high-end international molds.

The financial crisis is actually creating "opportunities." Huangyan's mold industry entrepreneurs think so.

Be good at thinking and changing "crisis" as "machine"

"Opportunity, two characteristics: time limits - it is fleeting; commonality - in a certain range, opportunities are not unique to you. Therefore, we must be good at change, move quickly, take the initiative, such Opportunity must not let go." said Zhang Jiamin. In this severe form, Huangyan mold entrepreneurs seize the opportunity to face difficulties and start to change.

Make high-end molds and avoid competitors. SaiHao clearly gave up low-end users, specializing in high-end car bumpers and lamp dies, supporting BMW, Renault, Volkswagen, General Motors, Ford, Toyota and other international famous brand products. The result of high-end customers is to enable themselves. The competitive opponents have been greatly reduced, avoiding competition and reflecting their advantages. "Our products are beginning to go from the low-end to the high-end products, such as high-end home appliance mold LCD TV molds, etc., for research and development, design." Tao Yonghua said.

Rely on characteristic technology, develop characteristic products. Jingcheng Mold specializes in extrusion dies such as plastic plates, sheets, and films. This type of mold enterprise has only one in Huangyan and has more than 20 patents. Has been working with international companies, high-end mold Kaihua mold began to move into the small precision mold. “To make small precision molds, with high technological content, high added value, and no competition with others, is very advantageous. Now, every day, the company has four or five batches of customers from France, Italy and other countries, orders to us, or with us. Talk about the cooperation of precision molds." Liang Zhenghua said.

Enterprises in action, Huangyan industry and commerce, the government are not to be outdone. An integrated exhibition, inspection, R&D, training, and information industry, the China Mould Expo Center covering an area of ​​approximately 190 acres is preparing to start construction to accelerate the large-scale accumulation of the Huangyan mold industry and supporting industries.