Aluminum WENZHOU ICL INDUSTRIAL CO., LTD. , https://www.cniclsteel.com
In the first half of 2010, the commercial vehicle industry was a joyous laughter. In the first quarter, sales of all companies have increased significantly. Among them, SAIC Iveco Hongyan has grown by more than 96%, Beiben Heavy Duty Truck Co., Ltd. has increased by 86%, China National Heavy Duty Truck Sales has increased by more than 70%, and some heavy-duty trucks have increased year-on-year. More than 100%, the industry ushered in the second peak of growth. At the same time when the market situation is good, the demand of consumers will also rise with the ship "high". Users are increasingly pursuing products with high comfort, high security, and high cost performance.
In 2003, China's heavy truck market ushered in the first peak of growth. According to the service life of 5 to 8 years, these "veterans" will gradually be replaced. With international commercial vehicle giants such as Volvo, Mercedes-Benz, General Motors, Isuzu, and Renault landed in China, global technology and vehicle manufacturing concepts have been introduced to China, which has expanded the horizons of Chinese consumers in addition to the upgrading of products. . Seeing a well-informed, heavy-duty consumer with years of car experience, it is imperative to make a purchasing decision once again. Regardless of brand, technology, and service, they will surely have higher requirements. Heavy-duty card consumption seems to be about to enter the high-end process.
At present, domestic high-end heavy truck products are roughly divided into three echelons according to the source of technology. First-tier CKD products that always become the main importer. Powertrains, brake systems, steering systems and other key components are imported CKD main equipment, priced at more than 400,000, such as the earlier Huawo heavy trucks (now discontinued). The second echelon is based on Europe and the United States heavy truck as a prototype, combined with the actual development of new products in China. Use today's popular advanced assembly, such as air suspension, AMT, ABS, etc., priced between 30,000 and 350,000. Such as Jieshi S100 (flagship), Jieshi E100 (luxury), Liberation J6 luxury and so on. The third echelon is a premium heavy truck for the heavy-duty mainstream market. Taking the high cost-effectiveness of products as the winning point, powertrains, brake systems, steering systems, etc. are selected the best domestic components, such as joint venture brand engines, transmissions, etc., priced at between 28-30 million, on behalf of models Such as Jieshi C100 (value comfort).
With the increase in consumer demand, heavy-duty trucks have increased their cost-effectiveness in order to gain greater market share. In the past, heavy-duty trucks, which were positioned in the mid-to-high end, are gradually “degrading†and engulfing the share of the mainstream heavy trucks in the consumption range of 18-25 million. Of particular concern is the heavy truck products located in the third tier, which are likely to become the next major consumption area for heavy trucks.
At the end of August, Hongyan launched its key performance-priced Jieshi C100, with a low price of 270,000 to 310,000, leading the industry to adopt the concept of “full value-addedâ€. The image, efficiency, and service are all correspondingly improved. At the moment, the industry has been demoted. "Jieshi" value-added "good situation.
Located in the middle and high-end Hongyan Jieshi products, listed on the domestic market in 2009, the prototype introduced IVECO head product stralis models, mainly involved in the above second-tier competition. In order to allow more users to enjoy the international quality, based on precise cost control, relying on SAIC Group's powerful financing platform, this time, the price of the Jieshi C100 product is more than 30,000 yuan, and it is cost-effective to attack the third team. Hongyan Jieshi C100, the second growth peak in the heavy truck industry, put forward the concept of “internationalized quality, localized priceâ€. Marketing director Yu Qionggen said: “I hope to get more consumers out of low quality and low quality. The price of heavy-duty truck products enjoys internationalized technology, international image, and international quality, which truly promote the high-end process of China's heavy trucks."
In addition to the Hongyan Jie Lion, other models also have a lot of movement. In April of this year, Dongfeng Tianlong was equipped with a ZFAMT gearbox, fuel efficiency was improved, and Liberation J6 and Heavy Gas HOWO shifted its value to after-sales service.
The sales structure of heavy-duty trucks has accelerated to the high-end and will help improve the profitability of the industry. Industry sources also said that the proportion of sales of heavy-duty trucks carrying high-powered, more gearboxes is expected to reach more than 30% in 2010. The proportion of sales of high-end products continues to increase, and the average price of heavy trucks is getting higher and higher, which is conducive to significantly improving the gross profit level of heavy truck products. It is believed that under the drive of the common interests of users and enterprises, the high-end process of domestic heavy trucks will go a long way.