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This report consists of two new series of products, the "Yuanxuan MPV" and the "Odin SUV" independently developed and produced by Zhengzhou Nissan Motor Co., Ltd., which were recently listed in the country.
Zhu Fushou, general manager of Dongfeng Motor Co., Ltd. and chairman of Zhengzhou Nissan Co., Ltd., said at the new car listing ceremony held in Zhengzhou that the listing of “Yuan Xuan†and “Odin†marks the fruitful results achieved by Zhengzhou Nissan’s dual-brand strategy. Development enters the fast lane.
Zhengzhou Nissan is an automobile joint venture project invested by Nissan in China in the early days. In October 2004, “Dongfeng Motor†completed the restructuring of Zhengzhou Nissan and established the implementation of Dongfeng and Nissan’s dual brand strategy. In March this year, Zhengzhou Nissan was again established by Dongfeng Motor Co., Ltd. as the main development base for Dongfeng and Nissan dual-brand LVC (light commercial vehicle) products. The two new series of “Yuan Xuan†and “Odin†listed on the market are the results of Zhengzhou Nissan's successful implementation of the dual-brand strategy in the past three years after the successful launch of the Dongfeng brand mid-to-high grade pickup “Ruiqi†in 2005. According to reports, the two series are the result of independent research and development by Zhengzhou Nissan through the absorption and digestion of Nissan technologies and standards and making full use of the superior resources of Dongfeng and Nissan. Among them, the "Yu-Hsuan" series has two models, is a high-performance MPV (multi-purpose vehicle) built on the limousine platform; "Odin" series has six models, is the new urbanization mid-level SUV (sports-type multi-function car).