2015 was the 40th year that Cummins started its business in China. Cummings has become the preferred power partner for Chinese OEMs for many years. So where is the role of Cummins in the "going out" strategy of the leading Chinese companies?

Cummins is a globally operating company. In more than 190 countries and regions at the same time carry out business, more than 600 distribution agencies and more than 7,200 service outlets to provide timely and quality services to customers around the world. Cummins' global service network, like its excellent product quality and leading environmental protection technologies, is a tool to help Chinese customers develop overseas markets .

Cummins Global Operations Service Network
Cummins Global Operations Service Network

Cummins Helps Chinese Customers Open up Overseas Markets

As of November 2015, more than 20,000 Cummins clean power engines have been equipped with Chinese OEM products to cross the ocean and reach around the world. From Europe, South America, Africa, to the Middle East and Southeast Asia, Cummins's Chinese companies continue to expand their global markets. The types of applications are also extensive, including trucks, passenger cars, construction machinery equipment and generator sets.

Cummins China's construction machinery engine supporting Chinese OEM sales of equipment, domestic engine contribution rate of more than 70%, the products are mainly exported to Asia, Africa, the Middle East and South America. According to industry reports, China's construction machinery products were exported to more than 200 countries and regions in the world in 2015, and the total export value is estimated to be US$19.9 billion.

Star models endless

In 2015, star models favored by domestic OEMs are quite a few. Futian, Jianghuai, FAW light trucks/pickups, Hagrid, Yutong, and Jinlong's light passengers all chose the Cummins ISF engine as an export product, with export sales exceeding 3,300 units. Mainly exported to Latin America, the Middle East, Australia and Africa, with its advantages in power, economy and environmental performance, quickly won the recognition of local customers.

The Cummins classic mid-size engine ISB series (including the same platform product ISD developed and produced by Dongfeng Cummins) and ISL series are also very popular in the passenger car export market. More than 4,000 ISB/ISD series engines are installed in domestic 8.5-10 meters passenger car products. On the export to Latin America and the Middle East. ISL, which has more than 10 meters of passenger car power, also performed well, with more than 1,000 units exported worldwide. Both engines have won the favor of customers all over the world with their outstanding performance in reliability and dynamics over the years. In addition, these two models can choose diesel or natural gas as a fuel supply, which also greatly enhances their adaptability and application.

In 2014, Cummins launched the heavy-duty engine ISG series, which together with the original ISM and ISZ series engines formed a comprehensive heavy-duty engine production line. In 2015, while focusing on the domestic market, Cummins heavy-duty engine series was equipped with nearly 500 domestic heavy-duty trucks and double-decker buses.

For high horsepower, the Cummins N-series and K-series high-horsepower engines were fitted to generator sets and ship machines of China's main engine plants and exported to the Middle East, Africa and Southeast Asia. In 2015, the total number of engines was more than 3,000.

Outstanding reputation abroad

313 ISL+280B equipped with Golden Dragon 12 meters bus and 59 ISM345 30 equipped with 12 meters tourist bus exported to Iraq, this is the first time that these two models were exported to the Iraqi market.

108 ISB6.7 engines were matched to the Yutong 9-meter coaches exported to Israel. This is a successful case of the Euro 6 emission engine bulk export to the high-end market. The ISB 6.7 Euro VI engine also helps Chinese bus companies to export to European countries such as France, Italy and Iceland.

300 XCMG large excavators equipped with Cummins QSB and QSM engines are exported to the Middle East. This is the largest single export of excavator machinery in China.

Under the “One Belt and One Road” strategy, 25 Foton Lovol loaders equipped with Cummins L9.3 engines were exported to Senegal to help China Communications Construction Group complete local projects.

China's first batch of three NTE360AC electric wheel mining vehicles exported to Namibia participate in the world-renowned mining of Hushan uranium. The mining vehicle uses the Cummins QSK60 high-powered engine and is the largest horsepower engine equipped with Chinese customer equipment exports in 2015.

FAW Qingdao exported 470 light trucks to South Africa, all using Cummins ISF light engines. This is a successful attempt by Cummins and FAW to expand into the international market.

But one thing is that it is easy to go out and it is difficult to stand still. The international market fights not only price and quality. On these foundations, advanced emissions technology and excellent service experience are the basis for overseas markets. Cummins not only has an extensive service network, but also provides timely and efficient after-sales services. More importantly, Cummins is also happy to cooperate with domestic OEMs to build excellent service support capabilities overseas to help Chinese customers succeed internationally.

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