On January 19, 2011, the Yuchai Machine Marketing Service Conference 2011 was held in Xiamen. The conference focused on professionalism, creativity, transcendence - new heights and new starting points. It reviewed Yuchai's development speed, production and sales during the Eleventh Five-Year Plan period. The Yuchai miracle created in the areas of scale, technology leadership, product innovation, etc., put forward the Yuchai Twelfth Five-Year Strategic Plan, as well as the overall thinking, business policy, and production and sales targets in 2011, and deployed the 2011 Yuchai machinery marketing services. , to create the outstanding power of Yuchai machinery. More than 1400 Yuchai machinery dealers, service providers, representatives of YC supplier federations, and accessories dealers from all over the country gathered to discuss plans for Yuchai's machine marketing services. Nearly 100 partners including Dongfeng Motor Co., Ltd. commercial vehicle company and Anhui Jianghuai Automobile Co., Ltd. commercial vehicle company attended the conference and congratulated.

The conference first held the launch ceremony of Yuchai Machinery's new logo. Yuping Zhang, Chairman of Yuchai Machinery Group Co., Ltd., Mr. Zhang Xiaozheng, Executive Vice President of China Machinery Industry Federation, and Mr. Yan Hui, Vice President of China Quality Association, jointly promoted the new logo. The pole started Yuchai's new logo and opened a new chapter in Yuchai's brand history. In the 60 years of development, Yuchai has been committed to promoting the internationalization of the Yuchai brand. During the 11th Five-Year Plan period, Yuchai strengthened the core competitiveness of Yuchai's brands through technological innovation, quality improvement, and cultural innovation. The brand value increased from 4.682 billion yuan in 2006 to 8.009 billion yuan in 2010, becoming China's number one for many years in a row. Power brand. At the beginning of the Twelfth Five-Year Plan, Yuchai inherited Yuchai’s international ideals based on inheritance, and gave the new logo a richer connotation:

In the new logo of Yuchai's machinery, red represents passion, China, and blue represents the combination of technology, the world, China Red and the world's blue color. The Yuchai machine is based on China and goes global, passionately expanding the international strategy of the market space. “YC” symbol in the “YC” icon is the initial letter of “Yuchai” Pinyin, and is also the English abbreviation of “Yulin • China”, which implies Yuchai’s firm belief in representing the national power of China and building an internationally renowned brand. English Diesel represented the “Yuchai Machinery” to promote the innovative spirit of the first diesel engine invented by Dixel, inheriting passion and driving excellence. Yuyi is committed to the road of internationalization, environmental protection, technology, and outstanding power to become the market leader's sustainable development strategy.

During the 12th Five-Year Plan period, Yuchai will position itself with passion, environmental protection, technology, and innovation. With its excellent power and international power, globalize yuchai, the company will continue to exceed its brand declaration and continue to create products with even greater value for users. At the same time, Yuchai will stand at a new height, plan and launch a series of high-end new products, promote the internationalization of the Yuchai Machinery brand, build Yuchai into the main export base of China's own-brand diesel engines, and adopt a strong brand matrix. Build a corporate brand, product brand, and service brand that are rich in Yuchai's characteristics.

In 2010, Yuchai Group realized a total tax-included sales revenue of 36.838 billion yuan, a year-on-year increase of 35.45%. This is the first time that Yuchai Group has entered into a business with 30 billion yuan. Compared with 2005, sales revenue grew from 12.138 billion yuan to 36.838 billion yuan, equivalent to the creation of two Yuchai in five years. Among them, the engine segment cumulatively achieved sales of 749,671 units, an increase of 11.13% year-on-year; the accumulated sales revenue was 20.486 billion yuan, an increase of 27.62% over the same period last year. The core company Yuchai Machinery Co., Ltd. achieved an output of 2.06 million engines during the “11th Five-Year Plan” period, of which 551,596 units were sold in 2010, the first output exceeded 500,000 units, an increase of 17.89% year-on-year, and sales revenue was 19.103 billion. Yuan, a year-on-year increase of 30.02%.

Through the adjustment of industrial layout, the integration of industrial resources, and the optimization of industrial structure, Yuchai Group has basically formed a large group industrial structure consisting of 29 holdings and joint-stock companies in six major sectors, a nationwide layout, and diversified development across regions. The industrial layout extends to Xiamen, Fujian, Wuhu, Anhui, Jining, Shandong, Changzhou, Jiangsu, Ziyang, Sichuan, and Zhuhai, Guangdong, creating advantages in the “two product chains” of the engine product chain and the engineering machinery product chain. While the engine's product chain is further stretched, other industrial sectors have risen rapidly, sales revenue and engine segment sales have increased at the same time, the overall operating quality has been greatly improved, and survivability has continued to increase. During the "11th Five-Year Plan" period, Yuchai's six major industrial sectors saw sales of more than 2.5 billion yuan from a single engine segment to five major industrial sectors, and sales of more than one billion yuan rose from two to eight.

Faced with the complicated international and domestic economic environment during the 12th Five-Year Plan period, in the coming years, the Chinese economy will gradually enter a balanced and stable growth period. Yuchai Group’s 12th Five-Year Industry Positioning is: “Two Product Chains, Multiple Industry Groups”. "Two product chains" refers to the engine product chain and the engineering machinery product chain. "Multiple industrial clusters" refers to the group of enterprises that are divided into industries by "Yuchai Department" and are mainly based on the current industrial structure and further expand or enter into new areas. During the “Twelfth Five-Year Plan” period, Yuchai will ensure the continuous, high-speed, healthy and coordinated development of “two product chains and multiple industry groups”, strive to achieve “Twelve-Five Year-end” and achieve sales revenue of over RMB 100 billion. One hundred billion group, to achieve simultaneous growth in total profits and sales revenue.

Yuchai Machinery Co., Ltd. "12. 5" strategic planning content, including the future mission and vision, strategic direction, strategic direction, strategic objectives of the four major parts. Among them, the mission of the company is "to meet the public's demand for power with excellence and leadership." The company's vision is "to become the world's best professional power supplier." The strategic direction is "one industry, in-depth development: based on the local community, the layout of the world." The strategic principle is: “Building a business platform with technological innovation; obtaining target support to protect demand; creating room for growth by expanding the market; cultivating competitive advantage by strengthening costs; building momentum for development through innovative mechanisms; and mobilizing strategic funds based on capital markets.” The strategic goal is "double the scale, consolidate the status, strategic alliance, professional value-added, and win-win cooperation."

Based on the 12th Five-Year Plan, the overall concept in 2011 is to comprehensively plan and systematically lay out the "12th Five-Year Plan", grasp the year of opening in 2011, and use the basis of fine markets and close partners to ensure technological upgrading and lean manufacturing. The company is focused on reliable and dedicated products, and is driven by innovative operations and professional plans to increase brand influence and market competitiveness, achieve the goal of producing and selling 600,000 units, and resume new highs.

Focusing on the overall thinking of Yuchai’s stock in 2011, the marketing goal of “ensure 600,000 units and challenge 680,000 units” was put forward, as well as the focus of marketing work. During the “12th Five-Year Plan” period, Yuchai will focus on and specialize in engine R&D and manufacturing, focusing on the development of 5 power, gas engines, and hybrid power. The market will focus on heavy and light development, focusing on breakthroughs in heavy trucks, construction machinery, tractors, and shipbuilding. In other fields, we will strive to achieve the annual sales of 1.6 million engines by the end of the "12th Five-Year Plan" period! Put forward the service work guidelines of “subdivision demand, professional protection, value-added services, and development beyond” and “strengthen network construction, improve management, enhance training, strengthen overseas service work, spare parts protection, oil sales, carry out special service activities, and adjust "Service Policy" and other nine marketing service strategic initiatives, and strive to continue casting Yuchai services into the most competitive marketing service brand.

At the meeting, Yuchai Machinery introduced the overall strategy of the 12th Five-Year Product Planning and product planning for the market segments and key technologies and product introductions of Yuchai in 2011. Several key new products include the energy-saving version of Heavy Machine 6M and the new 50 Loader Power. The second generation of heavy machinery YC6MK, YC6C special ship engine, upgraded version of the machine 6A-45, gas engine, excavator engine.

As one of the most promising engine plate subsidiaries, Yuchai United Power Co., Ltd. introduced the world-class high-quality heavy-duty power 6K series engines, and the 6K series engines were independently developed based on DD13/15, integrating the latest technologies in the world today. The result has more than 30 technological invention patents. For the first time in the engine industry using reliability growth technology, breaking the reliability of China's manufacturing weaknesses; original introduction of precision combustion and electronic control technology, engine reverse cross-flow cooling technology, high-strength materials and high-efficiency engine cylinder brake technology successful innovation , Significantly increase the service life of the engine. The emissions can meet Euro VI standards and have the latest technology level of the European mass production engine in 2012.

At the same time, the conference commended the distributors, service stations and advanced individuals who made outstanding contributions in the Yuchai service system. Among them, 10 service stations including Kaisheng Steam Station were awarded “2010 Premium Service Station”; Two service stations such as Bingqiang Station were awarded the “2010 Disaster Recovery Service Special Award”; 2 service stations including 17 stations in Shanghai were awarded the “2010 World Expo Service Guarantee Award”; 10 service stations such as Guangzhou East Point Station were awarded Commenting on the “2010 Asian Games Service Guarantee Special Award”; 65 service stations such as Nanning Dongmao Station were awarded “2010 Excellent Core Service Stations”; 64 service stations including Yuchai Hepu Station were awarded “2010 Excellent Professional Service Stations” 94 service stations such as Liuzhou Fangsheng Station were evaluated as "2010 Advanced Core Service Stations"; 92 service stations such as Yizhou Hongyuan Station were evaluated as "2010 Advanced Professional Service Stations"; 39 services including Guangxi Qianlitong Station The station was awarded the "2010 Advanced Self-selling Service Station"; 9 units including Shanxi Jietai Station were awarded the "2010 Service Promotion Award". Yu Meng and other 704 comrades won the Asian Games service guarantee advanced individual award, excellent core stationmaster, excellent professional stationmaster, advanced core stationmaster, advanced professional stationmaster, excellent assessor, excellent information officer, excellent electronic control appraisers honor.

In addition, 10 units such as Dalate Banner Kaisheng Automobile Sales Co., Ltd. won the “Special Contribution Award for Parts and Accessories in 2010”; 30 units such as Shenzhen Yonglihan Automobile Maintenance Co., Ltd. won the “2010 Parts and Accessories Operation Excellence Award”; Hangzhou 30 units such as Kangqiao Shenlong Automobile Sales Co., Ltd. won the 2010 Outstanding Service Service Guarantee Award, and 89 other comrades such as Yang Bo received the 2010 Accessory Market Development Expert Award.

During the 12th Five-Year Plan period, as the state vigorously supported the development of "strategic emerging industries" and "adjustment and rejuvenation of key industries," the enterprises in industries with high energy consumption, high pollution, and overcapacity were strictly regulated to provide green and environmental protection power. Yuchai’s own responsibility will surely usher in a new round of development opportunities. Standing at a new starting point, Yuchai will continue to build a multi-billion yuan Yuchai's magnificent goal. Yuchai will, as always, be mutually beneficial and win-win with customers, OEMs, distributors, service stations and suppliers, and write for the development of the next five years. On the bright one.

2011 is the first year of implementation of the 12th Five-Year Strategy of Yuchai Group. It is also a happy year for the 60th anniversary of Yuchai Group. Yuchai will use the theme of “new height, new starting point—professional, creative, and beyond” to create jade. The outstanding driving force of Chai is not only to be more professional in “professional”, but also to make new breakthroughs in “creation”, and to achieve new transcendence in “professional” and “creation”, and to make Yuchai’s world-renowned reputation The brand is the strategic goal of Yuchai’s large multinational corporations.

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