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Weifang News, April 23th This year's spring plowing is different for Li Guoqiu of the Heilongjiang Agricultural Land Reclamation. He has more than 20 years of experience in driving tractors. He is driving the current domestically produced Maxi-powered Levo Oubao 2654 self-owned brand tractor in black. Landslide, he also had the honor to become the first user of the first 200-horsepower self-owned brand tractor.
With the continuous implementation of the national agricultural machinery purchase subsidy policy, it has triggered a change in the demand structure of the agricultural machinery market. For many farmers, the relatively high-priced agricultural machinery such as high-powered tractors started to become the majority of purchase farmers under the subsidy policy. First, Li Guoqiu experienced the joy brought by high-tech agricultural equipment under the auspices of the country's beneficial agricultural policies.
There are also agricultural equipment manufacturing companies that also benefit from the state's agricultural benefits policy. Foton Lovol worked hard to become the leading enterprise in the domestic agricultural equipment industry. In the first quarter of this year, the Revo Valley God Harvester achieved sales of 18,103 units, an increase of 116% year-on-year; Revoeux Panthers achieved sales of 14,429 units, a year-on-year increase of 44%. This high-end configuration harvester accounted for 70% of the total sales; high-powered tractors accounted for nearly 40% of sales, sales increased by 170% year-on-year. According to Zhang Renwen, manager of Foton Lovol Heavy Equipment Co., Ltd., "This year's agricultural equipment market, the product structure upgrade under policy guidance is very obvious!" and the upgrading of market demand structure has started to implement product structure upgrades in the past two years The Foton Lovol heavy industry is like a duck.
“Opportunity and preference are prepared, and Foton Lovol Heavy Industries proposed the concept of growth of intension as early as in 2006. In the second half of 2007, it further put forward the development strategy of 'intensional growth, structural adjustment, and globalization'. The optimization and upgrading of all aspects of the value chain will eventually meet the needs of the company's international development. The optimization and upgrading of product structure is an important embodiment and path of the intensional growth strategy, said Wang Jinfu, chairman of Foton Lovol Heavy Industry, to the reporter.
It is precisely based on the accurate grasp and judgment of the internal and external environment, Foton Lovol Heavy Industries has implemented a series of measures based on the connotation of growth, which can be described as a fruitful product structure adjustment. With the strong scientific research strength of the "National Accredited Enterprise Technology Center", Foton Lovol focuses on technical breakthroughs in fields such as agricultural equipment and engineering machinery that have long been monopolized by foreign countries, and has demonstrated the effectiveness of the "integrated knowledge, integrated and innovative" model. Universities and research institutes cooperate in production, teaching and research; established strategic cooperation relationships with well-known heavy industry companies in Europe and the United States in Germany, the United Kingdom, the United States, etc., and achieved a number of technological leapfrogging upgrades. Currently, the country’s largest-selling domestic feed volume is 6,150 large-scale harvesting. The machine and the country's largest horsepower 2654 tractor broke the international monopoly. In Heilongjiang Province, which leads the development of China's agricultural mechanization, at present, Revo-Europe's large horsepower tractors lead the market with 64.34% of market share, completely breaking the status of foreign brands.
While Loevol's agricultural equipment business has benefited from its product structure upgrade, Revo Engineering Machinery, represented by Revox excavators, is also gaining momentum. In the first quarter of 2009, Loeb excavator sales amounted to 973 units, an increase of 44.6% year-on-year, of which more than 15 tons of medium digging and large digging products became the support for new sales.
According to industry insiders, in terms of medium and large digging in terms of relatively small digging, the technical platform is a leap-forward upgrade. Compared to small-digging products, medium- and large-digging products are more frequently used in terms of product sales price and revenue. Tens of thousands or even several hundred thousand yuan. Through technical cooperation with giants of international construction machinery and forming their own technological innovation paths, in 2008, the Revox excavator product line expanded bi-directionally from the original 6-ton small excavation single product, covering 1.5 tons of micro excavation to 40 tons. Dig a full range of products and become the most abundant excavator brand in China.
Relying on the growth of intensions and the optimization and upgrading of product structure, Foton Lovol Heavy Industries has achieved organic convergence with the national Huimin policy for expanding domestic demand and maintaining growth. While effectively satisfying the needs of customers for cost-effective products, it has also achieved good results. In the quarter, the company achieved sales revenue of 4.3 billion yuan, an increase of more than 40% year-on-year.
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