The development of local tire companies in China is becoming more and more difficult. The bankruptcy, bankruptcy, and mergers of companies are happening every year. Domestic tires are keen to fight price wars, but they have never invested their energy in scientific research. To truly narrow the gap between domestically produced tires and world-class brands, it is of utmost importance to recognize the following three points.
The development of local tire companies is getting more and more difficult The development of local tire companies is getting more and more difficult

Gap 1: Marketing is always more important than core technology

Now, selling tires is mostly mercenaryism. Nothing is wrong. Whoever can maximally occupy the market and make profits is the winner. China is no exception, but the way of making profit now is changed, not by the brand and precipitation of the company. It's not a good force to build a tire. It's because everyone is similar. If you're not good, where is the difference? The gap is not too much, the cheaper point is, who sells the low price, who gives the point high, who With regard to making money, whoever has a high share of the market, marketing technology is making a big splash, and marketing personnel are all over the world. The result is that new tire technologies will no longer be taken seriously, and the cart before the horse will end up empty.

Gap two: tire manufacturing that was "managed" dead

The words often hung on the edge of local tire companies are not tires, not science and technology, but management. They always wish for a good model. They hope that a set of models will hit the world. So many departments are created to serve this dream, such as the Ministry of Corporate Development. , Market Research Department, Administrative Division, Business Management Department ... a bunch of ministers, managers and general, but it is not much use, a bunch of management cadres, know nothing about the technology, management can not be irresponsible Every day, moon, moon, and year after year. People who work hard, who are willing to be managed? Creative smart tire people are busy optimizing their products, thinking about how new products will be more popular with the market and customers.

Gap III: Disregard for Intellectual Property

The biggest problem in the manufacture of local tires is “follow the trend”, imitate manufacturing, opportunistic, make a fuss about the depth of the pattern, even to the public, is to appear more technically superior, in the final analysis is the indifference to intellectual property rights, many tire companies, Technological innovation is not very cold. It is nothing more than a change in new materials and new formulas. The new research comes out better, but it is interested in large machines and intelligent manufacturing exceptions. It likes to talk about industrial 4.0 and can show tires. The company's manufacturing capabilities have risen to show the overall strength of tire companies. However, if no new tires can be made, it will only be a pile of iron scrap that is not yet out of date.

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