Liu Ye: I hope New Mondeo will enter the first camp In the first seven months of this year, Changan Ford increased 71% year-on-year, which is more than four times faster than the industry average. Liu Ye has become the most powerful promoter of the Ford 1515 program. In the new year, four new models have been launched: Wing Tiger, WingBu, New Fiesta, and New Mondeo. Together with the new Fox listed at the beginning of last year, Changan Ford's five tigers will finally gather together.

Liu Xie was full of confidence in Xinmeng Diou. When interviewed by the reporter, Express Express said: “We hope that sales of the new Mondeo will enter the first camp.” New Fox, Maverick, and Wing Fight are both now the top three in their respective market segments. Model.

Retaining 2.3L wins and plays at the same time while retaining the 2.0T displacement, the new Mondeo introduced a new power version of the 1.5T, six-speed dual clutch gearbox has also been replaced with a six-speed tiptronic. In addition, the winning 2.3L version was retained for two generations of joint sales, and the guide price did not change. Liu Ye told reporters that the new Mondeo and winning will use different product positioning to seize different consumers.

According to Chang'an Ford's division, the new Mondeo's target group is a young fashion group who likes new things and high-tech configuration, while the 2.3L winning reserve is winning a new target consumer group in New Mondeo, while Changan Ford is not As for the target customers who lost the original winning service. “To win is more suitable for those consumers who like large space, business, and high demand for product quality, durability, and cost-effectiveness,” explains Liu Xin.

Entry models for the official market to stay the new Mondeo official guide price of 179,800 -260,800 yuan, compared with the same as the 2.0T of the old and new models Mondeo can be found in various models, the new Mondeo older than the average cost of 3000-5000 yuan. Compared with the German car Magotan and Passat, the new Mondeo has a certain price advantage, which is almost the same as the gasoline version of Camry's price positioning, which is slightly higher than the price of Xintianhao.

Similar to the Camry and Xintianma, the new Mondeo also put the entry price below 180,000 yuan to retain the right to enter the official car market. For the "double eighteen" rule for official vehicles, Liu Xin believes: "The new Mondeo is 1.5L displacement and 180 horsepower, it is fully in line with the official car's displacement, the minimum price of 179,800 yuan also fully meet the requirements."

The reporter learned from the terminal that the 2.3L win has a greater degree of overlap with the 1.5T new Mondeo at the guide price, but due to the current price win at the terminal, there are 25,000 to 3 million, so it is still opened with 1.5T. gap.

New Mondeo and Key Competitors Paradigm New Mondeo Passat Maiten Camry
Price (ten thousand yuan) 17.98-26.58 18.38-32.28 19.98-33.48 17.98-32.98 17.78-24.48

Length, width, height (mm) 4860×1854×1480 4870×1834×1472 4865×1820×1475 4825×1825×1480 4868×1830×1490

Engine 1.5T/2.0T 1.4T/1.8T/2.0T/3.0L 1.4T/1.8T/2.0T 2.0L, 2.5L 2.0L, 2.5L

Gearbox 6-speed manual 5-speed manual, 7-speed dual clutch, 7-speed dual clutch, 4-speed manual, CVT CVT 6-speed dual clutch 6-speed dual clutch 6-speed manual, CVT continuously variable

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